Client Thank You Notes and Gratitude
Sending out thank you notes to your clients and showing how grateful you are that they’re working with you not only nourishes your soul and mental health, but helps grow your business. Whether it’s referrals, ongoing work, a great relationship, or creating a memorable experience, don’t sell a quick note or nice email short. Being a nice human to others always pays off.
________
Thank you. It's something that a lot of us forget to say when our clients have paid our invoices all the time, and by the end of the year, we're kind of tired and looking forward to some time off, but being grateful and thanking your clients for paying their invoices and being good clients and treating you like you're part of the team, rather than just like just a writer. It's a really important step to getting more business and building your credibility. And also a little piece in like your mental health thing, like giving back. And, um, even if it's a guest gift basket or no, or a gift certificate to something that means a lot to your clients, and they remember that creating those memorable client moments is really important. So I'm gonna walk through kind of today why we're doing client, uh, thank you, notes and gratitude and what that kind of means for your business.
So when you're working with other clients or other people, it's, it's easy to forget that they're like, Oh, it's just client name, right. Instead of remembering like, Oh, it's Julie at this place or it's Sandra or whoever it is. It's easy to forget when you're talking to your freelance friends that like, Oh yeah, it's just this person. I guess it's just that person. It's not this whole huge company. You have a one-on-one thing. And there's a lot of times that we talk about bad clients. There's a lot of times where we have conversations where we're like, Oh my gosh, this was the worst experience. They didn't pay my invoice for nine months. And I had to chase them every single week. We talk a lot about how it's really hard as a freelance writer, but we forget sometimes to think about all of the good things that happen as, as freelance writers.
And we forget to thank our clients for being good people. And even if it's not their fault that your invoice didn't get paid, like let's say it's the AP department, like the accounts payable or the CEO doesn't pay the invoice. At least if they're trying behind the scenes to help you. And they're getting back to you on your emails, they're following up with helpful edits. Um, they have a great attitude. Those are a lot of things that, you know, kind of deserve a note or a gift or, um, you know, something I like to send them at the end of the year, just because it's nice around the holidays to get something. Um, I usually send them towards new year's because of few reasons. So when I'm sending client gifts, I started with notes because I didn't have any money. And so I went to move, move.com and I've got these really nice, um, themed cards like these little postcards.
And I mailed them out to all my clients. So I went to my clients said, Hey, is there an address where I can send you a note? Like I would love to thank you for working together. And, like I got these notes removed. They looked really, really good. And I mailed those out. And then as I've kind of grown my business and made a little bit more money and then also gotten bigger clients who have given me bigger contracts, um, I grow the gifts. So I, you know, I send a gift basket or I end up making something custom. Like sometimes I'll have a custom note and then I will create a little gift basket of things from Austin. Um, especially since a bunch of my clients don't live in Austin, getting little treats that I know are really cool things from Austin, not like, you know, traditional Austin things, but things that I really love that are only available here.
I put them in a little, um, little gift bag or I put them in a little cute envelope and with the note and I've made it all pretty, you know, tissue paper or whatever. And I mailed them to my clients and I make sure that they're in like a little bubble envelope, so they don't get damaged, but as I've gone on through, hi, she's like, thank you for the treats. I would like more, you're so funny. So as I've grown in my business, I've moved from posts from actually emails, then postcards, then gifts and gift baskets, like little custom things. But when you're kind of moving along in your business, just sending a nice email means a lot. Hey Vicky, welcome in hi Tommy. I know you're here. So just being able to send them a nice email, just saying, Hey, like it's been great working with you.
I really appreciated XYZ, you know, and be honest and truthful about it. Um, tell them that you're grateful for their business and that you'd love to continue working with them in the following year. Um, like I said, I like sending them towards the new year because people kind of, they mush out a little bit around the holidays, right. They're getting a lot of holiday gifts there, I guess, at least traditionally these past little while with COVID and everything has been different, but traditionally around the holidays, people are going to parties. They're getting other gifts. There's all different types of holidays around that time. And I like the new year's idea because it's like, Hey, we're moving into a new year. I would like to continue working with you in the new year. And it's kind of a nice way to say like greetings from 2021 or 2022.
And, um, it's more exciting because people are used to getting holiday gifts. They're not always used to getting new year's gifts. Um, it's also like if you're really worried about, um, if you're, if you're worried about offending someone or sending something that might be not okay, like a card that's too holiday themed, or I don't know if there's something where you're kind of unsure new, year's kind of gives you a chance to kind of avoid that. If you're worried about it. I'm not saying you have to just saying if, if you feel uncomfortable, new year's like welcoming someone to new year with an email or with a postcard. Like, like I said, I got those on mood. They were 30 or 50 bucks for a pack of a lot, like 25 or something. Um, and you can just write these little notes and I always do them handwritten, like my handwriting's not great.
You can ask any of my clients, any of my clients. Oh, no halftime. Oh, wait. I'm winning. Yay. Uh, Getty just said Virginia, Tech's winning 33 to 27. I don't know if that's, I guess it's gotta be basketball. So then it's gotta be the tournament that's going on. Sorry. I got distracted. Um, but just a note to just say thank you just to express your gratitude, to explain to them why you're happy working with them, why they're great and people love that stuff. And it's nice to do those, those postcards. Oh, handwriting. That's where I was those postcards. Even if you're handwriting them, like my handwriting is horrible. You can ask any of the clients that I've sent it to, but there's a big difference between sending a handwritten note where you actually spent the time to write it out, rather than typing something up and mailing it out where it feels more robot, or you get like a printed card that says like best wishes, you know, like write them a note.
If you're going to go the postcard route. If you're going to go to the custom card route, like you can get 'em on move. You can get them on Etsy. There's lots of really funny cards that are on Etsy. I have one particular artists that I use on there. I can't remember her name right now, but she creates these really like punny cards. They're all like holiday puns or new year's puns or like funny phrases. And it feels like my personality. So when I send those, I know that like, they know that it's Manny. Like they, they, they know it's me. I have my handwritten note inside being like, Hey, thank you so much. I've really enjoyed how, you know, like one of my clients like always edits my work really well. Like there's these things where I just, every writer has them where you're like, Oh crap, I shouldn't have done that.
Or I made this mistake or whatever. Um, I have a client who does a great job editing my work. And I'm just like, I always say like, man, I'm so lucky to have you as my editor. And you always find all of these mistakes. It's fantastic. And I thank them for paying invoices on time, or I thank them for their good attitude or whatever stands out about that client in particular. And those notes mean something like, I can't tell you how many times I've gotten business from those notes. People remember the notes, they remember the gifts, they remember these little things, right? Like there's all these little touches. It's like the theme of the card is my personality. I've written on the back of it. Specifics of why, like working with them in my own handwriting, however sloppy it is, it's still me writing these handwritten notes.
I'm mailing it to them. I'm including little things from Austin that I know. Like they, they just don't know about, you know, like maybe, maybe they're publicizing. Maybe they're not, but they're little things that make me think, you know, like this is Austin to me. And so they remember all those things. Like they remember all of these like, Oh yeah, Mandy sent this gift or Mandy had this funny little note or, Oh yeah, I really loved that. And those turtles or whatever she sent over. Um, but it's, Hey Linda, welcome in, um, these client, thank you. Notes and cards and gifts are just a really cool way to show gratitude and also remind them of what it's like to work with you. That it's a great experience that it's fun that they're getting rewarded kind of in a way by working with you. They're not only getting the content, they're getting like a human experience.
It's, it's a human on the other side. It's not just like, Oh, there's a freelancer that's Oh yeah. That's Mandy Ellis and Mandela sends us gifts from gifts from Austin. And she always sends these funny new year's cards. Like I love it. There's a lot of different ways to kind of do that. And it's, it's a way to get remembered. So you're creating that memorable experience of like getting a gift and a funny card in a note, which also helps you get referrals, which helps. So helps you get business from that client, which I've gotten many times. Like, even if you guys have gone back to my last video or not my last, but a few videos ago where I was talking about embarrassing mistakes I've made. Um, there's that one where I said like, it's been a pleasuring working with you. Like, I didn't just say it's been a pleasure working with you.
It's I it's been a pleasure working with you, even with the typo, even within embarrassing typo that I just, I was so embarrassed about that. Um, I still got work. I still had a bunch of clients get back to me and say like, yeah, it was great working with you. I have this assignment coming up, you know, I'd love to talk to you about it. There's all these little pieces that are really good in just showing your clients that you're thankful for them. And then also kind of nourishes your mental health. It makes you feel good. It makes you feel good to give back. It makes you feel good to think people, um, it makes you feel good that other people feel good. Like you want to make other people feel good about working with you. You want to make other people feel good that their hard work also counts.
It's not just used so many content. They're doing things on their end. Sometimes it's editing. Sometimes it's publishing it's images. Sometimes they're putting SEO keywords. Sometimes they're, um, formatting it and designing it. There's a lot of little things that your clients will do on their end too, that make you get a really good clip. So there's a lot of things that we can thank them for that are also good for kind of our mental health and our kind of vibes of the world. So, um, I think that every year, you know, and, and let's say that, um, let's say you don't have a ton of money. Let's say you just like, you're like, I don't know what to do. Just literally write someone a very quick email expressing like why you like working with them and how it's impacted you and what you like about them as a human or whatever.
And, but all of these little things are relatable. They make you, they make you relate on that human level and it makes you stand out. Like, I still know freelance writers who have been freelance writers for a long time that have worked for so many clients. And they just like, they don't thank them. They just like continue grabbing work. Right. They're like, Hey, we'd be like, let's follow up and see if we can get any work without kind of doing the piece where you have to thank them and send a little note or do something like a nice touch. I've always kind of thought of it as a way to stand out from other freelance writers, but also kind of like up the game. Um, I feel like we should be trying to create these nice experiences for our clients rather than it being like this black and white, like submit the content, do this thing, give me these images.
Just like, it's not just always a transactional thing. And like, like I said, if you're doing that most of the year, like let's say you have this client, you've had them since January it's December. Like everything we've done has been pretty transactional. You submit the content, they pay the invoice, they make the clip, like all of these things. It's nice to just break it down and be a human with them and relate and say like, Hey, I hope you're having, like this year was really hard. You send a note and say like, Hey I'm so, you know, I hope this was okay. And um, I hope you're doing okay. And you and your family have everything you need. Um, you can, you can make a big difference in people who are having a hard time. And the other piece is that holidays are hard for people like holidays are had, can, are traditionally a hard time for people when they're visiting family.
Um, they're there alone sometimes, and you don't really know where your clients are at. You don't really know what's going on in their lives or how they're kind of dealing with the situation. And there's a lot of like, you know, we're, we're looking at commercials and TV shows that are all about the happy stuff about the holidays, but new year's and holidays, and can be really tough for people. So if you can just kind of make their day a little bit better by sending a card, sending a little gift. Um, I think that makes a really big difference. Uh, just being a, being a good human. So this is also hold on just one second. So, um, there we go. Yeah. So yeah, I like Linda's comment here. That's what I was trying to get to. So Linda has a great comment is thank you.
Cards make you human and people relate to that. Yeah. Like it's not just a freelance writer. It's not just Mandy Ellis LLC. And it's not just Austin, blah, blah, blah. And it's, like I said on their side, it's the same thing. It's not just, Hey, I'm X business or like my client, blah, blah, blah, that that person has a name. Right. And you work with them all the time. So it makes you human. It makes you kind of stand out, makes you be a real person with them. Um, and then we're going to go, I'm going to switch gears a little bit and we're going to go into kind of the referrals and ongoing business a little bit more. But if you found this helpful so far, give it a thumbs up. Um, if you feel like you want to hear more about how you can kind of up-level your freelance writing business, you can subscribe below.
I'm gonna give you guys a quick pup date. Cause they're over there being, Charlotte's being grumpy. Cause she sat over here and didn't gain tree dose. And now she's up there, her interested ears. Do you wanna treat her? Can you get over here? There we go. Okay. Good job. Very long. Treat up there. Are you awake? We don't know areas. He's awake. Can you come over here? There you go. Oh, good job. He's so he's, he's going to be an old dog. There you go, buddy. Good job. Wait, wait. Okay. Good girl. We've been working on a training a little bit, cause everybody's super excited all the time. So we've been trying to get a little better with that. We're getting into one more treat out and then we're going to get back to business. Can you get all the way over here? Oh no.
There you go. Good job. You can also send funny pictures of your dogs. If you want to send out funny cards. You know, this is kind of part of my thing. It's on my website and my dogs are kind of part of when people see me like a conversation starter on my website. They're like, Oh, I love your dogs. They're so cute. Or I'm like, Oh my gosh, what are your dog's names? Or um, Oh, I saw your dogs on your live stream. It's kind of a little thing. Like if you want to put, you know, a photo of your dogs on the card and make it funny, it's another way to add a personal touch. That's memorable. Um, that kind of makes people laugh and have a good time. So, uh, we're about halfway. So if you have any questions about this so far or any other freelance writing questions, you can pop them in the chat.
I'm going to go into like referrals and ongoing work. So a lot of times people like to talk about referrals and ongoing work as just following up, you know, collecting your warm leads, putting them in a stress spreadsheet or some sort of CRM, like, um, customer relationship management tool or something where it's more automated on your up. A lot of people like a lot of coaches and other feelings, writers like to talk about that. And I liked doing that too. Like I have boomerang, I have it go around for warm leads to say like, Hey, do you need any help? Is there anything coming up that you may need? Um, you know, like content assistance on basically, but you have a cough. Um, but the other piece is that those referrals and ongoing work also come from the little touches that you put along the way.
So it's not just falling up and it's not just onboarding or making the process of paying an invoice easy or any of that stuff. It's also like being a nice person to work with. And when you send little gifts and when you show people how grateful you are to work with them and you send these really nice emails, you don't have to send nice emails just at the end of the year to like, if you, um, you know, have a big invoice and someone pays it a hundred percent upfront, like you can definitely send them like, thank you so much. Like I super appreciate it. Just let them know. Um, but that, those little pieces, those memories that people make from working with you, that's how you get more referrals and more ongoing work. You're getting ongoing work from them being kind of new being kind of more top of mind to them and being more memorable than just like, I have a stable of 10 writers, like who should I call?
It's more about, they know who you are. And they're like, Oh yeah. Like someone, like let's say they go to coffee with someone. You have no idea who it is. And um, they're like, Oh yeah, man, we've really been struggling with finding the right freelancers. Or we just don't know what to do with our content. This is an opportunity for them to like, Oh my gosh, I know exactly who to refer. And like, let's talk about Mandy or let's talk about whoever. And that's a nice way to get referrals because they remember your messages. They remember what it's like to work with you. They remember how nice you were and how excited you were. There's a lot of little pieces there that build into your brand. They, they, they remember who you are and it's not just about sending emails. Like it's not just about warm leads of saying like, I'm going on vacation.
Can you use some help? Like I'm going to be out of the office, like trying to spur people into making a decision, which feel like sometimes a lot of what we get taught as freelance writers is like, Hey, help them make a decision. Like sometimes it's not about that. Sometimes it's about sending them an article and saying like, Hey, I thought of you, you know, I know you guys just got funding and there's this article in this magazine that I thought, you know, might be interesting to you. Those little touches sometimes help too. And you can just say like, Hey, thanks so much for responding to my email. Like, let's say you send someone an LOI and they say, not right now. Well that's okay. We can still send them other stuff and we can kind of become memorable in that way too. And that helps get referrals that helps get more ongoing work. Like let's say they're ready to hire us. And they're like, you know what, now we have this big project and you're like, sweet. Instead of doing this, you know, small one-off I've got like this $3,000 project. So,
Oh,
That's a good question. Yeah. Linda, I'll answer that at the end. So, um, I know Linda, you sent me an email and I'm trying, I'm getting back to you. So I will write you two, but I will ask that too. So, um, yeah. So when you're doing referrals and ongoing business, it's not just like following up. Sometimes it's sending articles sometimes it's, um, sending a funny note sometimes it's just like, I dunno, there's a lot of different ways to do it commenting and liking their, um, LinkedIn stuff. Um, there's sharing their posts. Like there's a lot of different ways that we can kind of become memorable, but it's also a way to be like
Right
Around their scene. It's kind of in, in and around where they're going. And this is kind of like
In the realm of
Getting more work without it being so much of like, do you have work? Do you have work, do work? So, um, yeah, when you're sending those thank you notes and being grateful, like being grateful, it doesn't just mean expressing gratitude to your clients. It also means feeling grateful, which, you know, it's hard to do sometimes. Like I, I have a hard time with it sometimes when I'm just like really feeling down in the dumps and I feel like everything's hard or I've taken on too much work. It's hard to be like, Oh my gosh, like, I'm so grateful for all this work. Like, Oh my gosh, I'm, you know, when you're tired and you haven't eaten that day. And, um, but that gratitude that you feel also comes through in your client experience. So if you can feel grateful, like, man, they got back to me on my email, even though there, you know, I saw they were on LinkedIn, a ton, I saw they did this and this and this. Like just sign them a note, be like, Hey, I think your product's really cool. Like best of luck to you guys are commenting. Like those kinds of things are really important. So, um, that's kinda my spiel, but I have some questions. So I'm going to pop through that. So I'm going to go,
Um, yeah.
Tommy has a funny comment, which I'm going to share here. I very rarely like share his stuff, I think, but every once in a while, so he says, if you don't have dogs to put on your website, maybe you could get a bearded dragon and dress it up in different outfits. Don't do the outfits. I think that would be weird for lizards, but if you have like a thing or like some people, you know, like I don't kids, I have dogs. So, you know, maybe that's kind of your memorable thing or like I know some people use foods or they use different, I dunno like an item that people can remember. So, um, okay. So Vicky has a good question here. I'm gonna pop this up and then I'm going to get to Linda's. So Vicky says, I don't know how to maintain that LOI relationship with a not right now prospect.
Do you ask first before sending more suffer? Just send something cool every couple of months. So here's the thing, there's a couple of things to do here. The not right now is there's a few things that you can do. Number one, these are where I boomerang them. They're like, Hey, thank you so much for following up right now. We're doing everything in house or, Hey, thanks so much first, you know, like reaching out right now. We don't need any help, but we may in the next six months, this is when I say like, okay, cool. Like, um, I either come back and say like, Hey, do you mind if I follow up in a few months to see if you need any help? And there, I have never gotten a note. I've either gotten silence or a yes. So you can ask them and say like, Hey, do you mind if I follow up number two, you can not ask and just say, Hey, thanks for letting me know.
I'll follow up with you in a few months to see what's going on, whatever. And that can work. And you just boomerang it three months out, you just get in Gmail, boomerang it around and LinkedIn write emails. You like, um, LinkedIn messages. Like if they're responding to your LOI and LinkedIn, they send you a message, just boomerang, that email three months out, and then you can follow up and just say like, Hey, um, you know, whatever, if you want to follow up with sending over, um, something cool, just boomerang it for two months instead of three, um, it's a really easy way to kind of get, give them stuff. And then it's also, um, you can follow them on LinkedIn, right? You can follow their company page and then you can see it in your feed and you can like their stuff and you can, um, comment.
And then if you're following them, you can go to your bottom of your profile on LinkedIn and look through all the places you're following and scan through their page and say like, Oh, they did a white paper or, Oh, and look through all this stuff in their feed in there. So the not right now, is there going to be a lot of what you get? So something that I've been kind of noticing in my business right now, I had a conversation, excuse me. I had a conversation about this the other day with some of my friends, my son cycle recently has been six to nine months, my recent cycle of follow-up and getting a client and seeing what's going on has been somewhere around six to nine months. So like when I get a client, like recently what's been happening is like, I have to follow up multiple times.
And it's like, not right now, not right now. Oh yeah. Like we need help. So this is a really important thing where you want to kind of put them in your loop and the way to put them in your loop is I just love boomerang. It just puts it back in your inbox. It's something that you deal with every day is your email. And you don't have to worry about, um, like missing something. You can always put it back in there. Um, and like I said, if you follow them on LinkedIn, that'll help you keep in the loop. Um, I always keep, uh, a file too. Like I have a notes, a note thing where I just keep like little articles where I'm like, Oh yeah, I need to send this to Nicole. And Oh yeah, I need to send this to Sam and I need to send it.
Like, I keep a file where I come across something. And the next time my email pops up, like, let's say it's two months later. I'm like, Oh yeah, here's this article that I was going to send like. And I send it off. So think about it in terms of like, who you really want to work with, who you really want to nurture and who you really like working with. Who's a great person. That's the kind of stuff that you want to keep going with, following up with, um, like articles or, um, following them on LinkedIn. And then also like the not right now is the boomerang. Boomerang is, is the business. So Linda, I know that you, um, where's your thing. Do do, yeah. Okay. So Linda, I know, I kinda know. And I'm, I'm getting back to it. I promise. So it's kind of a long answer, which is why I haven't written it yet.
So if we're talking about the importance of an email list, I'm an introvert and I simply hate collecting emails, long story thought I'd ask. So I'm an, I like to think of myself as an extroverted introvert. Like I like to be around people, but only for a certain amount of time. And usually when I'm around people, I need like a lot of time to myself. So I like to be around people, but only for certain amounts of time. And then I need like a lot of time by myself. Like I work upstairs by myself. I work by myself like all the time. Right. We're freelance writers. Um, and I just like to recharge, like sometimes it's sleeping, sometimes it's laying around in bed. Sometimes it's watching the prices. Right. Which you guys, if you haven't found out that Pluto TV runs the prices, right. 24 hours a day, uh, you're missing out.
So I found that. So it's really like nice background noise while I work recently. So anyways, Pluto TV is like, um, a channel on our Roku. So anyways, if you're looking to watch the prices right, all the time, Pluto TV anyways. So email list, I didn't start building an email list until last year. And there's a difference here. Some feelings writers, um, recommend that you start building email lists for certain types of clients. So if you're building a certain email list to nurture clients, you need to know exactly who's on that email list. It can't be an email list for like a catch all of everybody. Um, a lot of times what's most successful with an email list is it has to be super niche down. So for example, your email list will be only B to B SAS companies. Your email list would be only messaging and positioning clients in the cybersecurity space.
Your email list would be only real estate and prop tech companies like your, your general. If you make a general email list and you just write every week about like how to do your content, like it's too wide. Like the people who are in one niche don't need the same stuff as another, like people who need case studies or blog posts sometimes, um, they're in niche and there's another niche. That's just like, you know what? We do really great with webinars and podcasts. We want to go in that direction. So the issue is when you're creating an email list, the people who are recommending it, at least from what I've seen is like, they have a very specific niche. They do B to B software. They do, um, like I can't, yeah. It's payable SAS. These are just examples, but they have a very specific niche of who that email list is.
So like, for example, with my email list, like I know who I'm talking to in that email list, I know who should be on it. Um, I know like where they are in their journey. I know exactly what's like their problems are. And I ask them all the time, like if you guys have ever said, got an email from me, like it says, like, please tell me what your problems are. Like, I would love to help you. You, I know what's going on. So the, the email is thing that can only be done with a very specific thing. Like I get that you can have a general email list, but the other, the other thing is that you then have to balance your freelance work, your email list, your very specific emails. You need to email them every single week because you need to be in their inbox to grow your, to grow your list and kind of, um, become well-known.
You need to have some sort of freebie or download to get more people on your email list. And I understand that it's more of a passive thing. Sometimes. Like it can be seen as like, Oh, well, let's just create this email list. And whenever I need work, I'll just like email it and say like, I'm available. Like, no, don't do that. People have done that before, where they make these email lists and they email them like once a quarter. And then every once in a while, they're like, Hey, I just like, I'm emailing you to tell you about content, but by the way, my schedule is open up. Like, no, don't do that. Because then it's obvious that you're only using it to get clients. Like you're not actually helping them. You're not actually giving them information. And you're just like, I need some money.
So the email is thing. I would only recommend that if you know exactly like if you want healthcare companies that are hospitals or you want to do, um, health tech and hospitals, like you have a very clear idea of, of who it is, what kind of content they need help with and how you can actually solve that. And you can write hundreds of emails on that. That's an email list. You, you can't like do this thing where you like email them once a month. I know people do it, but it's just like, it's not a good idea. It doesn't keep more people getting on your email list. Um, it's not a good way to communicate because if you're only like, think about it monthly, you're only communicating with them 12 times a year. There are a lot of other people communicating with them more than 12 times a year.
And a lot of those times people communicate with you. Like I've been on these lists, I've been on other freelance writers lists. I know like what they're doing and it's no don't do it. Don't be that writer who like shows up in someone's inbox to ask for money where you're just like, Hey, like join my email list. And I'll give you this free checklist then like never check in with you and never give you any help until I need money. I don't need to be giving away a lot of stuff. Like you need to be giving away a lot of tips. You need to be giving away specific tips that help them. Because what, what happens a lot of times with these email lists is like they get wins and then they want to hire you to do it for them. So you say like, Hey, try this out.
Like, when you're doing a case study for a B2B tech company, um, try to do this, this and this, they go out and try it. And they're like, Oh my gosh, it works so well. She's so smart. I need to hire her to do this because now that I know it works, like I definitely want her to do it. That's how it works. It kind of rum tumbles home. Thanks Charlotte. Thanks Charlotte. Um, it kind of runs humbles around where they kind of get the idea that you know what you're talking about. Cause they tried what you did, but you can't just do these like general lists where you're just like talking about content. It's too bloody. It's it's too much. So I hope that was helpful. I know this is rambly. This is kind of what, Oh, Linda watches, Pluto. Linda, you got to watch the prices, right?
It has a whole channel. I think it's like one 57 or one 63. I don't remember. Um, yeah. Yeah. So, um, this is kind of why it's taken me a while to write this email. So the email list has to be, there are very, yeah. And Linda says, some companies email me two to three times a day. That's that's too much. That's too much. Once a week is good. Some people do twice a week, but I think once a week is good, people have other things to do. Um, I think a lot of times when people do twice a week, it's usually when they're promoting a product or, um, they're doing twice a week because they have like an informational email and then they also have like a podcast episode coming up or a live stream. So they'll do one email. That's like, Hey, here's some tips.
And the next one, the next email is like, just a reminder, here's the replay of this thing. So yeah, the bathroom part is annoying. Yeah. So when you're building an email list, I'm going to give her a treat because she's sitting down here being cute. Here you go. Um, there you go. Um, so when you're building an email list, you have to know those things. You have to know who you're talking to, what specific content they need help with, how you're going to build your list, what freebies you're offering, and basically like what's your end result? Like, are you trying to get work or are you just trying to show that you're a thought leader in this, you know, certain space of content? Um, there's a lot of different things. Yeah. So I didn't start building an email list until I was like, you know what I'm I, I want to, I'm seeing a lot of things that I want to create for freelance writers.
I'm going to start email lists so I can let them know. Um, and then now it's like, I have a course coming up in the next few weeks and that's something that I'll email about. So, um, that would be another reason to have an email list is like I've created resources to help people. And I know exactly who they are. I know, like I can tell you, like, you'll, you'll see it. Um, when we talk more about my court or like when I talk more about my course, but I have like four specific types of freelance writers that I know exactly who my course is for. Like, I'm not saying like it's just for freelance writers. Like there's a lot of things in there where it's like, I know who I'm talking to. That's the point of the email list is you need to make a real connection with people's problems and understand where they're coming from, what they're struggling with, and then answer that with your content.
That's why building an email list, um, for your freelance writing business has to be so honed down. I just, I haven't seen a lot of success with people. At least if you have success with belongingness, like leave me a comment and let me know. I would love to know how it's working for you, but all the lists that I've been on that have just been like general lists for like want to be my client, join my list, or want to get a content checklist, blah, blah, blah. Um, the content is infrequent, not targeted. I'm not really showing the knowledge that they obviously possess and it's just not good. So, um, I hope this was helpful so far. If you feel like you got value from this and um, you know, you're going to implement, thank you, cards and gratitude. And maybe like, I don't know, try and email us, uh, leave me a thumbs up.
Leave me a comment below. If you feel like you want to learn more about freelance writing, feel free to subscribe. I will give you guys one last pup day, even though I have a pup out of the date area. So very awake. He is awake. You good, buddy. Can you get over here? Oh, a job. Can you get one more? I'll leave you a little one there. Yeah, there you go. Good job buddy. That's what happens when you're 14 and a half? You're over here. Can you come over here? Can you participate? Good job. And you said, can you show everybody your stuff down? Yeah. Good girl.
Oh, wait. Okay. Good job. All right, let's leave one for bear. There you go. You're hard to get to bear. You're kind of far away today and let's see if we, can you have her wait. Okay. Okay. Good girl. We've been doing some training guys. So, um, there we go. Now we're back. Okay. So show gratitude to your clients. It'll not only be good for your mental health, but it's also good for your business. Um, be a real human with them. Thank them. If they've been a great client throughout the year, I like new years rather than holidays because you're starting a new year. It's kind of like, Hey, what are you percolating on? It's kind of like a nice way to, um, thank them for those past year, but then also, you know, welcome them to the new year. Um, always create those kinds of memorable client experiences.
Think about how you can create guests. Oh, thank you. The create gifts that, you know, talk about your sense of place. Like where are you where you live or things that them of you, um, or like little things that are like handwritten notes or postcards or something. Um, but I think that's always really helpful and it it's really great for your business relationships. So, um, puck dates are good. Linda says pup dates have helped me train my cats. I did not know that you could really train your cats that much. I thought cats were not super trainable, so that's good. I'm glad that that works. We work with them. Like we have a whole thing, so yeah. Um, I hope this was helpful and I hope you guys have a great weekend and I will see you next Friday at noon central.
________
Trying to figure out how to price your work for what it’s worth? Check out my FREE Pricing Guide at the top of the page!
Need some fantastic contract and marketing templates to make your freelance writing biz run as effectively and efficiently as possible? See my Templates!
Want to stay in touch for weekly detailed advice plus updates on new freebies and courses? Join my email list!
Want to follow me for inspiration, tips, and to stay connected?
So psyched you’re joining me on this livestream adventure!
