SEO Writing Projects and How They Affect Your Earning Potential
What types of SEO projects are available to freelance writers, what tiers of writing and strategy can you expect, and how does moving up to bigger projects or staying in the SEO cycle affect your income potential?
This week's livestream comes from several questions I often get from writers moving off of platforms, starting their business, or when they're stuck at a certain income level. SEO can be helpful for certain writing projects (but not all), and specific strategy and larger scope projects matter to your income. We need to know what the tiers are, effort and knowledge required, and pricing and scope to move our business and income forward.
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SEO Writing Projects and How They Affect Your Earning Potential
Do you feel like you've hit a ceiling when it comes to your ss e o writing projects? There is quite a lot of stuff that I feel like goes into this that doesn't get talked about that much. So we're gonna talk about some of it today. There's a whole bunch of things, but we're gonna talk about some of it today.
I wanna make sure my mic is on. Sometimes I turn this on and I don't turn my mic on like a fool. So, um, here we go. We're gonna talk about some stuff. When we're talking about our s e O writing projects, we're also thinking about the the wide variety that there are available. So let's do this as number one.
So our number one thing here, this isn't a ranking, this is just like how we're gonna lay it all out. So our number one thing here is that our ss e o stuff can be really helpful for certain projects and a lot of times what I end up getting is freelance writers who come to me and, um, they're like, oh, well I saw that I have to rank on the first page and I have to do all this ss e o stuff and, you know, all my clients care about is all this s e o stuff.
And people forget, and I think this is really easy to forget when your clients are focusing on it, you know, quite extensively is that s e O a lot of times is top of funnel content. It's something where you're doing a lot of blog posts or articles when you're doing more complex projects. Like white papers or case studies, um, or content strategy or SS e o strategy, or you're doing email drip campaigns.
SEO's like very, especially for email, SS e o is like not a thing. I think that's something that just gets lost in the mix. I think a lot of times what ends up happening, I. Is we're so focused on, my client said they need to rank and I have to do all this stuff for s e o and that it only applies to a very small percentage of the projects that we do As a freelance writer, I.
Like, I don't think I've ever gotten a case study project or a white paper project or an email drip campaign or, or anything like that where it's like the sole thing is like doing all this ss e o stuff and like paying attention to getting on the first page. Like that's not the thing, right? Usually when you're doing these bigger projects, you're ending up.
Uh, middle of the funnel, right? So you're kind of getting these types of content that are, uh, designed to get more subscribers, leads, and sales. So that is more like getting people either through a paywall, getting them to share their email address. They're already on the website. Right? Like these are things where you're driving a different part of the curiosity to working with that client, right?
So yes, even if we do this for articles, and we will obviously if you're an ss e o strategist, you do it. Um, but for content strategy, sometimes you don't do it at all, right? Like sometimes you don't submit a list of keywords to focus on or. Little Ss e o things. I think that a lot of times it's just this initial startup.
This initial startup when, especially when a lot of writers leave platforms, they're very much like used to seeing profiles on the platform that say things like SS e o first page and like get these ss e o articles, because that's kind of like the factory farm thing, right? So a long time ago, more than 10 years ago, everybody started like realizing.
That these, you know, blogs were a way to get traffic and starting a blog was a good way. And doing blog posts regularly helped with all this stuff. So then that became the focus of ss e o and we all know that ss e o is, you know, the robots change all the time. And even, uh, there's like a new thing from Neil Patel that he was putting out about how Google is going to change search results a bunch with ai.
So SS e o will change drastically again. But I think a lot of times it's very easy to look through profiles on all of these writer platforms or freelancing platforms. And think that's all clients want. And it's like SS e o articles, I've done this thing like that is just a very small subset of our work.
So I think when you're thinking about these writing projects and s e o, you have to remember how small that is. Like how small a subset that is. And most writers get to this point. I've seen this with a lot of my students, whether they're wealth lab students or runway students who are just like, I'm tired of doing blog posts and articles.
I wanna work on bigger projects. Right. And it's this natural progression you kind of start out with, sorry, you used to kind of start out with, sorry, these certain types of projects and you start out with these, um, like these kind of get on the hamster wheel and repeat the process projects, which is a lot of ss e o, right?
Like if you're writing a lot of articles that have to do with increasing search rankings or helping with them, um, getting found for certain things like. That is a repetitive process. Like you, you know, you get a brief, you write the article, you edit it, you turn it in, it gets published, blah, blah, blah. Um, or you end up having to do a little SS e o research.
But I think this just kind of is this. Sticking point where a lot of writers realize how much that affects their earning potential. They get on the hamster wheel of SS e o articles, or they get on the hamster wheel of blog posts and then they forget. There's all these other types of content that have nothing to do with s e o and it does hold their income back.
This is the plateau. This is where people get stuck from 30 to 50 K. I've seen it all the time. I had the same problem. So when you get stuck at this certain income level, You start kind of, you know, needing to reanalyze your business and look at a bunch of different things. And I think this is just something where people, when they see regular work, like they would for, you know, if they're writing a lot of these kind of blog posts projects, they're not understanding that that's kind of holding them back.
So if you've been doing a lot of SS e o projects, not strategy, s e o strategy pays really well. But if you're doing a bunch of blog posts and articles and ss e o type, like it has to rank or put in this thing or. Whatever those can be holding you back, those can be keeping you like, yes, it's a nice flow of work, but you have to get outta that comfort zone.
You have to move to the next level where you're working on projects where you're, uh, you're. Think of it this way, you are attracting and talking to a more educated audience, and that means the, the audience is more educated on the, the client that you're working for, their platform or service, um, or they're more educated on how that thing will help their business or why that thing's important.
S e o is just like getting 'em in the door, right? These articles are just like getting 'em in the door. Brand awareness, web traffic. Ranking kind of, that's why it's top of funnel. We're kind of like increasing like, Hey, we do this thing, check us out. The middle of funnel and bottom of funnel is about having people who already interacted with that interact with deeper content that that changes the way they view the company at a different level.
Right? A case study or a white paper is way different. It's a way different, um, content marketing tool than a blog post. So I think we just kind of skip these things and they do affect your earning potential. I think that that's something that also gets skipped is. I will talk to writers who have done blog posts for like, excuse me, 10 years.
And it's not that they're, you know, not happy with the work. It's kind of, they're just like, this is boring. I've done this enough. Right? I've, I've gotten in the reps, I've done all these, what, what the interwebs I forgot is Friday. Welcome, Vicki. We're always happy we're you're here. I know it's like right before, um, the holiday week weekend.
So I, I expect a lot of people to be like, you know, nighttime right now, like asleep and not, not, uh, they're kind of like in vacation mode. So in any case, um, I like what the internet webs, Vicki, we might have to like TM that. 'cause I think that's a funny phrase. Um, so anyways, when we're thinking about this stuff, I think you should pay attention to the.
Hierarchy of projects, how they work in the content marketing and client slash audience funnel. Like this is a really important thing about getting to the next level in your work, is actually understanding how they work, right? This is something that I go over with my Wealth Lab students, with my breakthrough community.
It's like, how does content work? It's not just a matter of getting it done, it's understanding how it works in the marketing funnel. How would someone read different pieces of content and then make a decision to buy something, invest in something. Get a sales call, something like that. So these are things that I think s e o projects are a good way to kind of get in.
But if you're someone who's coming off the platforms, any of the freelancing platforms that is just such a small, like repeatable type of work that a lot of people do as like, how many, how fast can I get this done? Right? How fast can I get this done and make a bunch of money doing that? Okay, let's talk about two.
Let's talk about number two here. So when we are, um, when we are kind of doing these things, so like, let's talk about the hierarchy of projects here. I think something, um, that gets missed a lot is these, how you get to sss e o strategy or how you're kind of, um, moving through these blog posts and then getting to different projects and the hierarchy of projects.
Um, Albert says, I never did ss e o work. From what you're saying, it sounds like the human version of AI or chat, G B T, no offense, it's not, it's very different. Um, s e o work is, is a very different beast than AI or chat. Chat. G p t and s e o is in a lot of different things that we do. It's mostly like putting keywords in your article or understanding what people search for and then having that in your article.
But if you're doing a good job writing your work, you should naturally already have terms, questions, all kinds of stuff in there. So it's, it's very different. It's very different beast than AI and chat G B T. It's um, it's not robotic if you're doing it right. Um, and it does help a lot with some people's, uh, content strategy for sure.
So, um, when we're talking about this hierarchy of projects, you know, base level is these articles, right? Articles and blog posts, base level kind of repetitive work that we can do. You'll get a content brief or someone will share keywords or, um, It's, Vicki says it can be that bad if you get a cheapo client.
That is true. If, uh, if you have a really red flag client, it is. They, there is a long time ago, so like 10 years ago when I started keyword stuffing was a big thing. So like they were like, you need to use this keyword as many times as you can in the article. That was terrible. Now it's a lot different 'cause people realize you can't keyword stuff and you can't do all this stuff.
So yes, if you have a red flag client or like a red light client. Yes, it can be pretty bad, but the general, I'm talking about like the general atmosphere isn't like keyword stuffing anymore. It's, it's evolved past, like do this thing as many times as you can, so, When we're thinking about this s e o blog posts or the bottom, then you're kind of moving into like maybe reported articles, maybe thought leadership, maybe, you know, s e o isn't as poor as important as other pieces in there, like research or quotes, or like I said, becoming a thought leader.
Then your next step is probably like, Your case studies, your white papers, your guides, anything in kind of the middle of funnel that someone would either need to pay for or share an email address, or maybe they would be searching through your website and they would get to the next step. So you have your case studies, your white papers, your guides, the drip campaigns are after that.
So our drip campaigns are email stuff would be someone subscribes and we either give them a two to three or four to five email welcome sequence saying like, here's some stuff you need to know, thanks for subscribing. Um, and then there's also like, Um, this phase that you can do with weekly emails, which is kind of, um, your newsletter.
You can also do drip campaigns for sales. You can do drip campaigns for, um, drumming up work. You can do drip campaigns for a lot of different things for getting people to sign up for something. So that would be our next step. And then we're kind of getting into like the content strategy kind of, um, SS e O strategy land, where if you are doing SS e o strategy, obviously it's all s e o, but can content strategy, you don't even have to touch ss e o sometimes.
Sometimes you do. It's probably a good idea to do a little bit of education with your clients when it comes to content strategy, but then kind of like it gets to like these other points where as you kind of like move up, you're doing less and less of it because that's not the. Overarching thing. The overarching thing isn't pleasing the robots because as you go up this hierarchy of projects, you're really warming up and.
Keying into specific things with that potential client, right? With that person who's reading the article or reading the piece of content, or the strategy is like laying out the plan, right? So you are laying out the plan for things to work. You're moving further and further away from a keyboard typer, and more of like, let me give you some ideas and some strategy and a roadmap kind of person.
So when we're kind of looking at all of these types of projects, it really matters. This is something that I feel like. Um, it, when people get stuck in like doing articles over and over and over again, all types of articles, they're missing out on these projects that they can leverage those same skills at get paid more and they're more fun.
Like, there's a lot more, um, nuance to them and it's not this like fit everything into 800 words. It's like we need to kind of hit these, um, these specific types of ideas. This is a case study about this, this is why it's important, and really kind of adding some human elements into it. It's more about like, I think for me it was a richer audience experience.
That was what, uh, something that was really attractive to me. Instead of worrying so much about the ss e o robots finding my article on Google, we actually got to talk to the people who are gonna buy the product service. What subscription, whatever it is, or who are gonna subscribe. That's a really powerful moment.
Like, that's like why we create content is con to connect with other humans, right? To tell stories, to, um, have them understand how something can help them. We're not using these as like typical gross marketing, where we're like, buy now, do this thing. You need it. We're using this as like, here's kind of what, uh, someone like you has had success, or here's why this platform is unique or.
Um, here's some ideas or some things that could help you improve your business. Our platform is one of them, and then people can make their own choice, right? We're giving them the information and we're giving them to that at a specific cadence with some humanizing elements to connect with them, to have them understand like, this thing is for you.
Like, I know you know you have questions, but I know you know this thing is for you. Um, and that I think is a really. I think that's a really important piece to understand what these projects as we're kind of moving through, you know, you get to content strategy, you get to s e o strategy, like you're doing these things.
SS e o strategy obviously is a little bit different because it's about ss e o, um, but there's a lot of times where we have to kind of move through these to increase our earning potential to get out of the hamster wheel, to get away from feast and famine, um, and to not so much. Focus on like these robotic things.
Eventually you realize that like a lot of the content being created is for actual people. We're not so much focusing on like chat G B T and AI and SS e o keywords and like pleasing the robots. I think this is something that we just have to get over that hump. There's a lot of early freelance writers, and I'm saying early as like they either just got started or they're early in their career that they haven't gotten over this hump.
Who just keep thinking this is the only thing that's available. 'cause that's all they see on a platform, or that's what they see in job ads, which is not where you find clients. Uh, and they kind of lose hope. But there's lots and lots of content being created by lots and lots of different types of companies.
And it can span all different types of stuff. You could do landing pages, you could do, um, press releases, you can do, uh, an entire website. You can do a lot of web copy. Um, you can do different types of copywriting projects. Like, there's a lot of stuff that's out there for us, and I think that that gets lost a lot of times when there's a lot of pressure put on ss e o or like a lot of coverage on ss e o as it used to be.
Right? S e o before now everybody's obsessed with AI and chat, G P T, um, Vicki has a question, Vicki says, Should I leave ss e o or a particular kind of ss e o software out of my profile or skills to avoid attracting clients who don't prioritize human writing first? This is a great question. I think you should.
I think you should. Because here's the thing, I, there, I've seen several profiles from writers where they literally just say like, um, they will do stuff that's like, that's just part of your job. Like there's a lot of times where someone will have their profile talk about ss e o or talk about prioritizing these things.
And what ends up happening is like you just come off as saying like, I just do my job. Like it doesn't actually bring the client in. It doesn't talk about their pain points. It doesn't talk about how that thing will solve their, excuse me, solve their, I've been having hiccups. I don't know why. Um, maybe I'm swallowing a lot of air anyways.
Um, it's not talking about how that impacts them. We are not looking to make our profiles and our websites about like, I do SS e o, I'm, I'm gonna use phrase.io and I'm gonna use Clear Scope to get your stuff to rank. Like that's not the goal. The goal of our content is to explain like how that all of the types of content that we offer, right?
The 10 different types of projects we offer helps solve our clients' pain points, right? And this is something I go over with Wealth Lab students a lot and with runway students a lot, um, is just because, and Vicki was in runway, so this is a good question. Um, it's just like, we don't want to, we don't want to come off as like a profile that someone can just like, swipe through, right?
Like on a, like a, on a platform where they're all like ss e o writing. We wanna talk about the types of writing that we do, how we're so solving our clients' pain points, how that content impacts their audience, right? How it gets them things that they want, how it helps them reach their goals. Um, and that, I think, is more powerful than talking about ss e o and talking about the types of software we don't wanna know about the process.
Like, I, I think that's something that gets sucked into this s e o thing is when a lot of writers write a LinkedIn profile. Um, or they end up doing their website. They think it's about like, let me tell them all the things I will put into their ss e o stuff into the soup to make it ss e o worthy. Like, I use this tool and I do this process that that's all about you.
That has nothing to do with how the audience responds to the content. That has nothing to do with solving your client's pain points. It has nothing to do with helping your client reach their goals. Right. So I actually, I'm in the camp of, we don't even need to say human first writing. I think that's a little.
Like you're supposed to do that. That's your job. That's your job. And I think when you start saying SS E O V versus human first, I think that's the trap. I think that's part of the trap of saying like, Um, getting clients who are like in that low level, we want clients who are like, oh, this writer understands why I'm creating this type of content to do X, Y, Z.
So what that means is this writer understands that in my niche, whatever. Like just, uh, an example, like this writer is a PropTech writer who understands that we need case studies because that helps our audience see themselves using the product. They see someone exactly like them who had success. These case studies help us increase our leads, and eventually that leads to sales.
We're connecting all of those things. That's kind of the, the, like speaking the same language as your high quality client. We don't wanna be speaking the language of like, let me tell you all the tools and I do this and I do that, and like I'm putting this process together. We are talking about reaching their goals and we're talking about like, a content gets you B results and we're not talking about like B results as in.
Like first page on Google, we're talking about be results, like I just said, like leads, sales subscribers, likes, clicks, shares, um, getting to like better r o i, uh, putting a roadmap plan in place so that you know exactly what types of content to publish because it falls in these parts of the funnel, blah, blah, blah.
Um, there's a lot of different things that I think just end up, Hey, flower power, welcome. Yes, tackle those end of the week emails. That's, I do that a lot too. Like, I'll put on something like a TV show or a, uh, some kind of, uh, thing on my computer to listen to, and I'll just like, kick out a bunch of my emails.
So, Vicki, I, I think that your job is to switch over. Your job is to switch over. Talking about here are like, this is the format I like for LinkedIn and websites. Hold, you know, That's a different conversation, but LinkedIn is like, ask a couple questions that you know are things that your client struggles with.
Like do you struggle with connecting your, you know, highly technical product in an easy to understand way for your audience? Something, I don't know, I'm just making it up. Do a couple questions that you think would be a struggle with either content itself, like creating the content, writing the content, or the process.
Or where people miss the mark. Then you're gonna go into like, things that happen when you work together. When we work together, I, I have this amount of experience. I'm in these niches. When we work together, X, y, z happens, right? You get all of those results that you like, and here's the types of projects that I do.
And when we do these things, here's what your audience will do. Um, here's all the good stuff and skills I'm bringing to the table in conjunction with how that affects you. My client. Then you can add some testimonials. But this kind of format is about under, is like it's meeting your high quality client at the level that they think they're thinking like, I want this content to do this thing.
I want this content to blah, blah blah with my audience to do, to perform in this way, and I know why I am creating it, how I'm creating it. And I'm looking for someone who gets it, someone in my niche who understands my audience, not who understands how to please the robots or the human first stuff. Like, I just feel like for me, that's very obvious.
Like your, for your writing should be human first. Like, that's just like, they're the people with the credit card, right? Like the, the humans are the ones who are gonna do something. The robots are an enigma that's always changing. It's just, It's the same example I talk about all the time. I was doing research for an article.
This was, I don't know, sometime this year or last year, I can't remember. But I did, I was doing research for an article and I Googled something to, to do some, you know, some recon, and the first Google result was an article from 1997. Okay, this thing. Is like whatever that is. Almost 25 years old, 26 years old.
So this article is super old, but it's still the first result on Google. And that's from humans. That's not from SS e o, that's not from robots, that's not from any, that's not from someone fluffing up that 1997 article to make it rank first. That's because that thing is the most complete and best thing that a lot of humans find really useful.
That I think is the stuff that, okay, I just deleted those from my profile. So, Vicki, look through your stuff, connect A to B, connect you to the outcome that your clients want. Connect working with you and working on these types of content to what your clients need. We wanna be on that same, like, we're singing the same tune, basically.
Um, I think that's really important. And like I said, like keep that example in your mind. Like I was doing research and the first thing that came up was an article from 1997. And this was a, a well-known topic. This wasn't a topic that was like, there's a ton of archaic information on it. This was, this is like a very popular topic that I was working on first thing, 1997 article.
Uh, and it was, it was the original. It wasn't built for ss e o And that's another example I think too of when I say you're doing your work right, that ss e o stuff should be natural. You should naturally be saying those things. Those, like, there's many, many times. Where I've gotten a brief or I've gotten a spreadsheet of keywords or like a do this thing, put this thing here, and it's like obvious.
Those things should already be terms that you're using. They should already be questions that you're asking. They should already be phrases that should naturally be in that article on that topic, this is another thing that I think comes down to writing quality a lot of times. Like this is something that people, I think writers miss is like, I have the thesaurus open all the time.
I've been writing for 10 years. I have the thesaurus open all the time, especially when I'm editing and people think I just pull it outta my butt. They're just like, they think that, that, I just have like this. Ever ending, you know, stream of, of synonyms or um, different types of word choices to use. Just because I've been writing for 10 years, it's not true.
It's not true. We all need to have these kind of references. What ends up happening with ss e o stuff is people forget, there's like 10 different words for the same thing. That's very easy to do, s e o, right? Because different people are gonna search different words. So if you're using thesaurus, you're upping your writing quality and you're using different word choices, and you're using different phrasing, and you're kind of moving someone through the piece and you're kind of describing something in different ways and kind of leading them through transitions.
All of that stuff should be very natural. Every once in a while there'll be like a weird term or a weird something that you're like, okay, I have to figure out how to put this in, but. Like I said, like this, think of it as like theorizing what people are doing in their searches and like, this is a natural thing.
Like we need to have different types of word choices. We need to pick different things that describe something. There's a lot of repetitiveness sometimes that happens because people put these key words in their articles and they forget to kind of, um, write the article naturally and kind of use different word choices and all that stuff, and it just becomes this like, It just becomes very like robotic feeling and, and very off.
So like, write your thing naturally in the, you know, use this, the source, use different types of questions, use different phrases. Like really give it your, your piece a richness. When you do that, it's very easy to do this keyword stuff because it's, it's all in there naturally, right? We're not just gonna repeat like the same term over and over again.
That would make for very boring reading. Think of different terms for that. Use thesaurus. So I think that's kind of an important piece that goes in those layers. Okay. Um, I already kind of covered a bunch of things in two. Let's talk about three. I know this is kind of, I feel like this is like really long.
Um, okay. Let's talk about three. And Charlie's not even up here. Charlie's downstairs. So we don't even have a pup date right now. She's, she'll probably be up here. And now that I said that, I'm sure she'll come up here. Um, I, I might have just heard her. Um, so let's talk about three. So, um, when we're talking about our tiers and our pricing, so obviously as we're going through, um, oh, if you found this helpful, give it a thumbs up if you wanna learn more about building a high earning freelance writing business.
And or a freelance writing business. You love SRE Bay, subscribe. Yeah. Use a thesaurus. Yeah. That's the thing is like people think that at long, the longer you're a writer, the less you need the, like a tool, like a thesaurus. They think you just store it all and you don't, in order to like train yourself to learn new words and to explain things in a different and unique way and, uh, to, to really create great writing, you need tools.
You need a, the source. Okay, let's talk about three. So we're talking about pricing and we're talking about, um, knowledge and effort. So I gave you the tiers of projects. That's a general list of tiers. As you go up the tiers, you need more knowledge and experience. I think that's kind of, you know, a, a given.
I think it's a given. Uh, Albert says the source park now play. We should. That's so funny. You know what? And then all the dinosaurs can have like little book heads or like, they can be shaped like books. That would be amazing. Okay. Get on topic. Um, when we're doing this, pricing, pricing should increase, right?
S e o articles, that kind of stuff is lower, is like kind of your lowest tier of project. Then when you go to reported articles and thought leadership, that should be higher case studies, white papers, guides, downloadables higher. Um, then when you're getting into email, drip campaigns, landing pages, anything else that would be higher.
And then s e o strategy, content strategy. All that stuff that would be your highest. So, um, if you want to, I have all of those things in my pricing guide. If you haven't grabbed my free pricing guide, grab it. Mandy ellis.com/pricing guide. All of these projects are listed in there. So I'm not gonna go over this like extensive thing in here, but you should know that the more complicated something becomes or the more effort you need or the more knowledge and experience you need to complete that thing, you need to charge more money.
So, as we're kind of going through here, We also need to make sure that our, we are kind of mix and matching these things. This is how we kind of work with our income potential. We can leverage the stuff that we've done, blog posts, s e o stuff, all that stuff to get other types of articles. What we're using to leverage is skills and experience and knowledge and expertise.
Right. We are talking about how we've learned a lot of things about writing in this niche. 'cause you've written a bunch of posts or we're talking about. Um, you know, the interview skills that we developed in order to do case studies, right? A lot of journalists are really good at case studies and white papers because it's the same skillset.
Um, there's a lot of things, excuse me, there's a lot of things to consider when we're moving our income and business forward that are like meeting your client at that level. I dunno why I'm so hiccupy today. Um, we're kind of getting away from these repetitive ss e o projects or these kind of like do four blog posts a month for the rest of your life projects.
And getting to, oh, we've got our squeegee here. You wanna let her in? Oh, thank you. Alright, thank you. Hi Minnie. Welcome. Hi Scoop. Did someone force you to come up here? So you're moving up the tiers from these repetitive projects to meeting the audience, kind of where they're at projects. So you're getting to this place where you are more addressing the audience at a deeper level rather than just like, how do we get people to participate, you know, with our.
Clicking the button on Google kind of stuff. I forgot to hook up the pup date cam. Charlie, how you doing today? Are you having a great day? Were you outside? Did someone, did someone bug you? Hold on, hold on. Pup Dater.
All right, let's see if it's working. Hold on.
Pretty close. Charlie. There we go. Pretty close. Hi Charlie. You look so cute. Can you gimme some high fives? Oh, good girl. Can you gimme the other one? Good girl. Good job. Oh, we lost you. There you are. It's 'cause you laid down. Well, a little pup update on Charlie. Charlie is going in next week for her dental.
So we've talked about this before. Charlie busted her tooth. We're not exactly how she did it, but she likes a lot of hard toys, so that can do it. But her tooth was turning gray and we, uh, had her into the vet and they said that her tooth is dying, so she needs to go in to have it removed and then also just have a dental to clean all of her little tooth.
And uh, so she's gonna be going in next week. Here you go, bean. Good girl. Uh, she's gonna be going in next week, um, to get that all solved. So the next time that we'll be back. So we're not gonna have a live stream next Friday or the Friday after. I'd taken some time off, but the next time everybody sees Charlie, can you show him belly?
Can you show him belly? Uh, she will have one less tooth or maybe less teeth than one. Can you show him your belly? Can you show him belly? Joan Belly. Oh, you're so close. So she'll, she'll have less teeth, but she'll just be as, she'll be equally as beautiful, right? Charlotte? You're like, I'm the best looking dog in the whole world.
You are the best looking dog in the whole world. Big girl. All right, so we did our pup date. Okay. Back to the things that we're talking about. So it does, when you're kind of thinking about these things as you go up the tier of projects, think about it as like deeper audience knowledge and deeper audience connection.
As you're kind of going through these things, you are meeting your audience at different phases than just kind of like, please for the love of God, come to our website and like, click some buttons. Um, we are kind of getting into this, like, these people already kind of know us, they like us. Maybe they need to like us some more or they need to get to a trusting point before they buy something or invest in something or become part of our club.
Yeah, you wanna be part of the club. Is that why you wagged? Did you wanna be part of the club? Yes. Can you show him belly? Can you show him belly? We're so close. Can you show him? Belly, belly, belly. Oh, you're so close. You don't want, she doesn't wanna roll off the pet bed. That's what it is. She doesn't wanna roll off of there.
Okay. Um, as we're kind of going through, we kind of wanna make sure that we are. Adjusting pricing, but that you're also getting this deeper knowledge. So you should be able to leverage different parts of it and understand that it's not just moving into a case study just to get a case study. It's also meeting someone at a different level.
It's like your coffee meeting is your s e o stuff. That's like you meet someone then like you guys get on kind of like a once a month lunch date, and that might be a case study, right? Like you're kind of meeting them. Regularly, you kind of know them some more. You're kind of moving them up a thing. Maybe an email drip campaign is kind of the same thing.
It's a welcome sequence. Hey, let's meet a few times, let's hang out. Um, or you could have like a welcome, uh, an email drip campaign or a landing page or something that drives someone to click a button and buy something. Right? And then your strategy, and whether that's content strategy or ss e o strategy is like how do we actually get a roadmap in place?
To get all these people in the same room. How do we kind of hold like a conference for everybody to kind of like get on the same page in a way? So I think that these things, when we understand the flow of how we're moving our business forward, and we're understanding the flow of these projects and how it changes your earning potential, how like, This thing where I, I, like I said, like a lot of times I get emails where people are like, well, what do I do about like SS e o?
It's like that's only one phase of your projects. That's only like a small subset of your projects. There's so many other projects, right? That s e o is not the main focus and SS e o strategy would be that you are setting a roadmap and a plan, right? That's a very different ball game. Than writing content.
Right? So we wanna kind of remember, especially if you're getting off the platforms, and especially if you are someone who's been kind of trapped in the hamster wheel of SS e o content, there's a lot of other ways to meet your audience. There's a lot of other ways and other clients who are interested in.
Working on these deeper level projects, and I think that it just becomes, um, I don't know. I, I just feel like a lot of writers get to a place where they're like bored of doing a bunch of blog posts. Like you do it for so long, right? You do it for multiple years and you have ongoing work, and you have all this stuff, and then you get to a place where you're like, I wanna do anything but this, is there anything else I can do?
So I think when we're making that transition, realize that we just have to meet our client at a different level and that you are, um, can you do the high fives good girl? And that you are leveraging different types of skills. Um, and that ss e o will be likely parts of different things, but it's not going to be.
Uh, as heavy handed as something is doing blog posts or like a regular string of articles. So what do you think about that? What would you like to say? You look so small. You look so small in the corner over there. What happened? Charlie? Charlie, what happened? You look so sad. You want some snacks? Alright, good girl.
You look so cute today,
Charlotte got a new neck wallet. If you guys haven't noticed, this is her new neck wallet here. So you can see like she has like a little, like a little, uh, well maybe not now, but she has like a little, uh, little packet, like a little black Velcro thing on her neck. See it, it says dapper dog. Um, so instead of her having tags, we put all of her tags in there so that they don't hit her ears.
And so she's more comfy. So she seems to really like it. She seems to be pretty happy about it. What do you think? Yeah. You happy about it? She's like, I'm just here for the snack. The pets and the loving. Thank you. Thank you. What a dainty. Little ster. She's like, more snacks. Feed me. More snacks. So I hope that this has been helpful.
I hope that this has kind of helped you see that, um, as you're kind of moving through the different types of writing. Oops, sorry, bean. Sorry Bean. As you're moving through different types of writing projects, you can go back to your hobble hole. Good girl. Ready? Oh, goodness gracious. As you move through these writing projects, it's going to change how you're looking at s e o.
It's going to change kind of, um, how you're doing your work. It's gonna change your approach with clients and with your audience. Um, and it's gonna pull on different types of skill sets rather than just like, put these things in an article, right? So I think this is a really good thing to remember.
There's a lot of different things that we get to do. Not all of them have to do with s e o. Not all of them are like rank on the first page of Google. Um, and I do think that there's this, this, as long as we kind of know what, what's available to us, what kinds of projects are there, what types of things clients are interested in, that really helps us expand our income potential.
I think that's really important. Yeah. Do you think that too? I like your interested ears. You're so funny with your little interested ears on. Oh, Minnie. Minnie. We are like, not, we're missing today. Ready? Oh, so close. So close. Okay. So that's kind of all the stuff I wanted to make sure I covered and I hope this was helpful.
So, um, a couple of things. Uh, we're not gonna be doing the live stream for the next two Fridays because I'm gonna take some time off. We're just ending our spring session. Yeah, our spring session of the Wealth Lab. So I'm gonna take some time off. There is going to be a special runway pricing, uh, that comes up in August.
So if you would like to be part of runway. Um, get my pricing guide. You'll be the first ones to know about runway. Runway is like my, um, five day live class that I run. So for five days I have a one hour, like, it's about an hour every single day, Monday through Friday. Um, and we have like a little community and a place to ask questions.
Um, runway is always available so you can always, um, you can always go and get it, but it gets special pricing at certain times of the year. So if you wanna be the first one to hear about runway stuff, go get my pricing guide, mandy ellis.com/pricing guide. And if you wanted to check out runway right now, you can go to mandy ellis.com/runway and check it out.
Um, the fall right runway is gonna go right before the fall session of Freelance Writer Wealth Lab. Yeah. So cool stuff there. I will see you guys in about, I'll see you in three weeks. So three Fridays from now. Happy midsummer to you too, Vicki. I'm glad that you, uh, I'm glad that we're like, we're finally, you know, um, here in Austin, we're finally getting out of this super hot streak.
It's been like over a hundred degrees. It's been like 105. Uh, and there's like a day coming up where it's gonna be 80, which I'm very excited about. So, um, I hope everybody has a good holiday weekend. If you're going to do something for the holiday or you just get to do, take some time off. Um, I hope everybody, you know, enjoys the next few weeks and I'll see you then.
Charlie says that she hopes you guys give all your dogs lots of pets and hugs and treats and snuggles, and she's like, please send me some support. You want some more? All right, hold on. Good job. Good girl. All right, so I'll see you guys in two weeks. We're here. Um, we'll be back at noon central time and uh, hope everybody has a good weekend. Bye.
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