Applying for Job Listings? Here’s Why That May be a Big Mistake as a Freelance Writer
Have you been only applying to job listings to find freelance work? Having a hard time finding high-quality clients who pay the big bucks and not working for pennies? Yeah, I feel you. I thought that getting freelance work was all about searching for calls for writers just like a full-time job.
But once I figured out what to do instead, why certain job listings are a mistake, how to use specific job sites to my advantage, and move beyond low-payers my business took off. And this week's livestream is all about helping you do the same.
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The writers, because obviously everybody who's looking for writers would just post it, but it's not really how it works. Uh, which took me many years to figure out. Um, and as some of you know, um, I started out on Upwork, so I'd use the same tactics I was going up there. And, um, I was applying to all their listings and I was applying to jobs. I have notes. That's what I'm getting. Um, I was applying to all of their listings, you know, sending the cover letter and doing all this stuff. Um, and this was years ago. Upwork is probably different now that it's not oDesk cause I had oDesk and Elance. Um, but we're going to go over some cool things about job listings and why they may not be your best friend. So sometimes they can be cool. So we're going to talk about that a little bit later on, but what we want to talk about first is why these certain job listings are mistakes.
So let's talk about this when we're looking at job listings, a lot of times, those are hundreds of people applying. So if you go to a LinkedIn job, it'll tell you that, right? If you have LinkedIn premium and um, I think even if you have LinkedIn, like just regular grade LinkedIn, uh, they will just show you how many people have applied like 532 people have applied or you're in the top 10% of applicants. Hey, Getty, I am back. I am still a little sick. So the bug is hanging on. Um, I just was able to eat real food, like not life cereal. Like I have been living off of cinnamon life cereal. Um, and like I just was able to move to eggs and rice. And then I had some like, um, ground beef a little bit last night. So I'm finally moving to real food.
Um, but at least I can stay on now. Like I wasn't being able to like stand up for a while. So Getty welcoming. So let's talk about the, um, 10% of applicants and the number of people on the LinkedIn job post. Right? I don't know. Um, man, it's been a while since it'd been on monster or indeed, but they'll sometimes show you how many people have applied, where they used to. I don't know if they do that anymore. Um, and then what ends up happening is you're in this pool with hundreds of other people, if not thousands. So sometimes I click into them, right? I spend a lot of time on LinkedIn. I have other videos that are about how I do my marketing on LinkedIn love LinkedIn. So sometimes I'll click into the LinkedIn job boards and see what's going on. So I'll click on some of the things where it says freelance writer, freelance copywriter, um, freelance food writer, um, all these different listings.
And it'll say like hundreds of people are applying. So instead of like being in that pool of hundreds of people, which then you have to get picked out of that pool, right. It's kind of like a regular job, what we want to do, right? Like that's kind of a mistake. We don't want to be in a big pool of hundreds of people. What we want to do is be like one person that contacts a company that we want to work with. So when we're looking at job listings, sometimes what ends up happening is like, there's kind of a, yeah. We're back to the live version. Welcome in Diane. Yeah. So we're, we're back mostly like we're on track. So if I have the sit down during this live, so be it, but I much prefer standing because when I sit, I end up like touching stuff and banging on the table.
Cause like I, you know, I talk with my hands. So, um, you know, that's the Italian in me, right? So, um, if I sit down a lot of times, I end up banging things around or touching things. So I like to stand plus I feel like standing, um, it helps me think better. So, and if you have questions, Getty, Diane, anyone watching, if you have questions, pop them in the chat and we'll answer those too. So why are we going through the mistake part? So we are trying to make sure, like when we're doing our marketing, right, we want to be just the one person. We don't want to be in a pool of tons and tons of people. We don't want to be trying to swim around, you know, in all of these applicants. Um, when we do our marketing, right, when we're sending our LOI is our letters of introduction, um, and our pitches, which are to magazines.
We want to make sure that we stand out and what we have to do instead. Right. Just a lot of times we'll have to move away from all the job boards, right. When you're in this giant pool, it's just really easy to get lost or it's really easy to get compared a bunch with everybody else where, um, you know, you're not actually having a conversation with someone and getting to know them and seeing if you're a true fit, they're like comparing a bunch of papers. Like people they don't know. And they're like, well, this is this. And then, you know, um, I haven't had, I haven't submitted a resume in years. Like they're there, you know, it's just not how we really work as freelancers. Like we don't really have a resume. We have clips. We have clients that we've worked for. We have websites and portfolios.
Oh, well cool. If there's evidence that standing and walking help. So that is cool. Um, yeah, we, we want to use our, we spend a lot of time creating our website copy to attract the right clients and to, um, basically set up our portfolio. So it's easy for people to find the stuff that they need. So when we ended up getting in this, you know, swimming in this giant pool of all these other people, it's just like, they're comparing papers to papers. They're not comparing experience. Or like all of these things, like, yes, they're comparing experience on paper, but they're not having a conversation with you. So when we're looking at these job listings and you see hundreds of people, like don't, I just don't even think it's worth applying a lot of times too, when they have a lot of people applying the pay is really low, right?
Like they have so many applicants that are willing to work with them. Right. Um, they're not, you know, they're not looking for the writer or they're not looking for someone to build a relationship with longterm. They're looking for someone to like turn out content. They're like, we'll give you a hundred dollars for like a thousand word blog posts. And you're like, oh hell no. Um, so when we're thinking about these job listings, here's what warm and you think about being the one person. So this is why we send LOI. This is why we find the revenue of the companies that we want to work with. Figure out what's going on. Like, are they being innovative? Are they cool companies we want to work with? Do we think we can help them with their content? Do we want to write for their audience? We combine all those things.
And then we send our LOI, right? And we send our LOI to a very specific person. We don't send it into a black hole on LinkedIn where like five people might be looking at it. We go find one person and we send it to them. And then we have that one-on-one contact. And then we have a call with them. It's a lot different than applying to a job listing where you, a lot of times don't know who posted that right there. You sometimes have their picture and say like, so-and-so posted this so you can reach out to them. But a lot of times just that LOI, that one-on-one thing. Um, it works just so much better. I just think that a lot of times job listings are just not the right fit, but that certain job listings, there are certain, there are some job listings that are, especially on LinkedIn.
I'm just mostly talking about LinkedIn. I think a lot of times the other job boards just function more like full-time job. Um, they just function more like full-time jobs and LinkedIn's board is usually better quality. And it's usually like where freelancers spend time. Like, I don't think that a lot of freelancers spend time on monster or indeed or these other places or they shouldn't. So, um, I think just for me, the LinkedIn job board is where it's at. Like that's where the quality stuff is and the way you kind of figured that out, right. We find these listings that really make sense for us. Like, it's not like they're like looking or 10 writers. I need some break. Hold on one second.
So they're not looking to hire 10 writers. They're looking for one person to kind of help them. And it's not, um, it's not something where they're basically asking you to do a full-time job. So you find these listings and if you feel like it's a really good fit for you, right? You feel like it's, um, something where it's just in your niche is the right type of client. They have the money, right? They, um, are creating good content or they're inconsistent with content and they need help. Or that audience is one that you really resonate with and you can really write good content for them. Then you can go find the person, go find the marketing person, the content strategy or the content marketing person, whoever makes sense for that company, whoever they have, obviously the content marketing person or the marketing head or the VP of marketing, or sometimes the content strategists, um, are the people that we want to talk to.
You go send them an LOI instead. So you don't get lost in the shuffle of applicants. Um, you go dig around at the company and find actual human and send your LOI to them. That helps you stand out. And it also means that you're taking the time to actually research the company and go figure out who the right person is. This helps you get away from the applicants, get away from the resume cover letter BS that we don't have to do. And, um, actually connect with them on like a one-on-one level and say like, here's my portfolio. Here are my testimonials. Write a resume a lot of times, like, do you even have space for testimonials? Or like, I don't, I don't know. It's been so long since I've done a resume. Like, I don't even know if you're, if that's like a thing you do is put testimonials on a resume.
Um, but if you find the right job listening, and like I said, like, this is my, this would be my like many tiers down method. So if you do find a job listing every once in a while, there's one on LinkedIn, um, because it's a paid job board that has a really good meaty, um, uh, job, like of gig that you want to do. And sometimes the company just doesn't know how to find the right writer. Like every once in a while there's a really good company. That's like, we really want to find the right writer, but we don't know how to do that. Like, they don't understand like how to search for one or what types of Google stuff they need to do to find the right one. Or they just are like, oh, well, we're used to doing job listings. We'll just put up a job listing.
Sometimes you get those people that really are great clients. It's just like, they just know how to use the LinkedIn job board. So you go apply to the actual person, like the person you would be working with instead, and you don't apply, you send your LOI to them. So there are some job listings that you can look at that just makes sense for you that it's not that there's job listings that are like really great for freelance writers. Obviously like a low number of applicants would be really nice. But, um, for me, what I've found is like, no matter the number of applicants, there are just job listings that every once in a while I'm like, yes, like that is definitely me. And it doesn't say right, there are things like they don't hire a tons of writers and they're not like we're looking for you to crank out a ton of content really quickly.
Hi buddy. Um, so yeah, we want to make sure that we're paying attention to really a bunch of different things in that listing for how we want to run our business, where we're actually going, how many people have applied? Can we talk to the real person? Um, and this is another thing that we want to talk about. So there are certain, um, job sites and job listings that we can use to our advantage. So before we do that, we're going to put quick update because Barry sitting here and he looked all proper. Hi Barry. Oh, we have a little fun. Let's see if we can get him to go lay down. All right. Very, can you go back into your hub hole and lay down? Oh, you're fuzzy on your face. Come here, come here. You FAS. Okay. Now I have clothes on me. I very, I go, I go, you go lay down. Can you go lay down? I didn't throw it, buddy. It's still in my hand, still in my hand, but that's it.
Good job, buddy. Good job. Your the best. There you go. All right, Charlotte, can you get in your habit hall, Charlotte, go in your, have a hole. Go in your, have a whole Charlotte. Where'd you go? There you go. Good boy. Oh, there she is. Charlotte, go to your Hobbit hole. Nope. Go to your, have a hole. Do you have a whole chunk go to your Hobbit hole? Nope. That's not it either, but okay. We're just going to have to roll with it today because it's Friday and you guys are trying your best, I guess Charlotte, Charlotte, Charlotte. I hear you wagon. Good girl. All right, there you go. Good job everybody. All right. We did our quick pup date. Everybody's doing good. We didn't get to talk about this last time. That bow is officially 15 years old. Bo has crossed into 15. He is about 60 pounds.
So he's like ultra ultra geriatric now. Uh, and he still, as of yesterday, jumps on our counter and gets food. So someone please send help for him being so athletic at 15, he still runs around our backyard. Like he goes up and down the steps and, um, he's basically a freak of nature and I've never had a dog who at this age at 15 can do what he does. So congratulations buddy. You're 15 now. And I don't know how you're still athletic at your age, but you are. All right. So let's talk about this. So let's talk about certain job listings and certain job sites. Um, also I want to pull Getty's comment here. So Getty says right now I'm bombarded daily with LinkedIn job alerts. Yeah. So this is the thing. They will send you a lot of stuff. You can unsubscribe from that.
So you can go into your LinkedIn settings and you can get, make sure that it's like, yeah, technical writers, freelance, resume writers, content strategy stuff. Yeah. There's a lot of lists things, but they're not necessarily good. Listings are not necessarily good jobs. So I turn those off. Like I get them, I think once a week maybe. Um, but I don't get them daily. And I think a lot of times that it's, it makes it seem like there's a lot of stuff, which there is, there is a lot of work out there for freelance writers. I have a dog hair in my mouth. Gross. Sorry. Um, that's what happens when you have dogs? Um, it makes it seem like there's a lot of stuff going on LinkedIn and there is, but the job listings part, you have to be very persnickety in particular about what you apply to.
So that's what we're going to talk about next. So there are a lot of alerts. There are a lot of things that, that people are looking for writers, but they're not always great. Paying gigs are not always great clients. That's a lot of times it's like turn and burn work. So what we want to do is like, sometimes, like I said, there are listings that make sense for us. Like we're looking at it and we're like, oh my gosh, I'm a perfect fit for this. I definitely want to, um, apply. I definitely want to go find, you know, whoever the content marketing manager is and go talk to them, but there's also full-time jobs that will hire freelancers. So this is a definite, um, job listing that I've applied to and others have applied to that. I know that have been, um, it's been really like, it's been pretty good for the most part.
Like I haven't, I think I got maybe like one or two over the years, but a lot of times people think they need a full-time employee, but they're better off with a freelancer. So they go into it thinking like, we need someone to do this job full time. And then they end up hiring a freelancer and they're like, oh, like we only, we can save money by not hiring someone full time. And we're getting, you know, a lot of stuff done. So when you look at these full-time job listings for different writings, like it could be for a content marketing writer. It could be, um, that just says writer or copywriter. Um, look at like what the scope of work is in there. And if you feel like it's a really good fit for you, if you feel like that type of job is something that makes sense, then you can go find the same person, right?
Same content marketing person, marketing person, and go to them and say, Hey, I saw that you had a full-time person. Would you consider freelance for this role? Then give them the little bit of your LOI that says, like I'm qualified. And I break for these clients and here's my portfolio testimonials. Um, and then see what they say. So this is what we want to do. If we find a full-time job listing that they may go freelance, this has happened a bunch of times, especially now where, you know, hiring someone for full-time is expensive. And there's like the great resignation, right? Like lots of people are leaving their jobs. Lots of people are looking for remote stuff. Lots of people are turning to freelance or turning to starting their own business or, um, doing different types of work than they used to because of the pandemic, right?
Like everybody's, there's all this stuff happening, right. Everybody's trying to go back like either make people go back to work or there's this weird, like hybrid thing where you have to work sometimes in the office and sometimes not. And after the pandemic, I think a lot of, um, you know, workers, uh, employees realize that they don't have to be in the office to get their work done. They don't need that. Some people do. I know some people who just do better in an office, they just do better leaving their house, not working in their home. Um, and I like to work outside my home sometimes too, but I think that kind of made a big shift. So when you see a full-time hello, you have to be in your heart that whole, you have to go to your hub. The whole, you are almost there. You are only. I see your, your butt back up, back up, back up. Good job. Good girl. Bo has moved peds. So now he's out, outside the camera. Here we go, buddy. Good job. All right. Good job guys. Easy. Good girl. He goes, buddy.
There we go. Good job guys. You're doing great. Let's see if I can get you both on camera. Oh, there we go. We got you both on camera almost, but you're both looking away classic. Okay. So you can apply to these full-time job listings, if they're a fit for you and you don't apply to them through the portal. So let me always, um, stress that, Hey Marie, welcome in, um, the pup say hello, Marie. We just have them on there. Uh, they both like to be not totally in the camera. Like no matter where I put it in, they're just like just barely both in here without getting like the actual desk on there, whatever we're trying our best today. I'm still ill. I'm doing my best. All right. So, um, when we apply to these jobs, we don't apply to any of the portals.
So even if you are combing any of the freelance writer, job boards, indeed, monster LinkedIn, anywhere that you look for jobs, you don't want to apply through the actual portal. You don't want to be in the pool. You want to go find the direct person and reach out to them and say like, Hey, would you consider freelance, um, for this role? And sometimes they will sometimes they'll consider freelance instead of hiring a full-time person. Um, and then sometimes they'll also be, um, interested in finding a freelancer to work for them until they find the right full-time employee. So sometimes that could be a three month contract. They just can't find the right full-time person yet. And then you can work for them for three months and, you know, help them with their content and get paid while you do that. Um, and then eventually, you know, you find new clients or they find a full-time person.
Um, I know some people end up doing that. They just like give up on the idea of hiring someone full time. They're just like, you know what? This freelance thing is working out way better than we thought we love working with you let's continue on. So that's what we want to, what we want to do. We want to find these specific full-time job listings that make sense for us. And we want to make sure that we find the right freelance writer or freelance copywriter, freelance content, marketing writer, job postings, find the person who makes sense, the content marketing manager, the marketing manager, um, the VP of marketing, the director of marketing. Sometimes it's the content strategist. Sometimes it's the CEO, if it's a small company, um, and we want to actually apply to them. So the last thing that we're going to go over, the last thing that we're pulling up here is, and if you have questions, pop them in the chat, cause we're almost like two thirds of the way through.
So, um, we're going to talk about hidden gems and getting away from low payers. So there are times when you have LinkedIn job boards that say what they're paying. Sometimes they will tell you what the full-time pay is, what they're going to pay per article. Um, they'll give you information about like, you're expected to write four articles a week or like something like that. So any time you're looking for a hidden gem, you're looking for someone who's looking for quality writing, you're looking for someone who has a scope of work. That makes sense for what they're asking for. Not necessarily in terms of pay because usually the, the hidden gems don't have pay on there. That's where I've noticed, um, the ones who are really looking to pump out a ton of content and really aren't paying attention to quality as much. Um, they just put that, they're like, we'll pay you 30 to 40 K a year.
And you're like, oh, okay. That means like their budget's really low for paying for freelance. Um, or they'll say, like I said, like it's a hundred dollars for a thousand word article. They'll put that in there. We don't want to apply to any of that. We want to apply to the listings that make sense. And the ones that are actually a reasonable scope of work, like it'll say, um, over the course of three, like over the course of working together, you will create these types of materials, right? You will create eBooks and guides and blog posts and case studies. And it doesn't say like really quickly, it says like, these are the types of things you would be doing. Right. The scope makes sense. It's a longer-term thing. Um, oh, you were so close to lay down and I looked at you and you sat back up.
Oh my gosh. Um, we want to make sure that we are, um, finding things in that job listing. That makes sense for how we work as a freelancer. Right. It's not like there's, um, there was an article I read the other day that talks about things in job listings. You should watch out for like quick paced environment means like you're expected to work late all the time and your deadlines are really short. Um, and then there's another one that's like, like, um, eager startup environment or like some kind of thing like that. There are lots of startups that I work with that are wonderful, awesome clients. But anytime you get in a situation where they're like quick paced startup environment, or like wear many hats startup environment, like a lot of times that is just like, that's just equal scope creep. That means they're like, Hey, can you also do this?
And then like us not pay for it? Or can you also do that? And just like, just you're already writing this thing. Why don't you just add it in? Right. They treat you like a full-time employee. That's another thing to look for. If you see anything in the job listing that's basically is like treating you like a full-time employee. Like they're talking about things in a freelance job listing, not the full-time freelance job listing that makes it sound like your employee abort. That will be a very bad relationship because we are not full-time employees. We do the work. And this is like the thing that I always think about, like, if I have a client who's treating me like a full-time employee, or I get on a call with someone like, this is how many, many times I get on a call. And they're like, well, convince me why I should hire you.
And I'm like, no, no. Why would I do that? I have a portfolio. I have clips. Like I have clients, I have testimonials. I don't need to sit here and like, do that. That's silly. Like we're having a conversation. Are we a fit? Like I don't, it, it just makes it feel like someone's up here. And they're like talking down to you and they're like, convinced me why you should be part of my team. And you're like, what? Um, no good client that I've ever had has done that to me, all of my good clients, like ask me how I work and all of my good clients, like we giggle and laugh and we have a good conversation. We act like normal people. We're not like having this employee, like, what are your three biggest weaknesses? Or like, um, what's the situation? This was, this is like my favorite.
Like, what's a super bad situation that you made good or like, you know, weird like that. Like, no, no, no, no, no. You're missing the point. Like we have a relationship that is, I get an assignment. I go off and do that assignment. We do the edits, we fix everything. And then I get paid for that. Like, we don't have a relationship where like, you need to know, uh, like will not need to know, but you know, we don't have a relationship. That's like, um, we're working together eight hours a day, every day. It's basically like we have a few emails. I go off and do my stuff. There's dead silence for like two weeks. I turn in my work and an invoice and we move along. Um, I think that a lot of times when you get into this weird squeegee, like, like if it feels like, like, like, you know, like a squeegee on like a mirror with like, like at any time you get a feeling like that abort and most of the time it's when you end up getting these questions and these questions are like crazy things, right?
If you read the job listing, or if you end up, um, contacting the content marketing manager or the content strategist, the marketing person, and they ended up having this job interview type thing with you, like a board I'm telling you that that never ends well. Like I'm sure sometimes it does always and never, you know, there's like that's, you know, thing, but for my experience, every time I've had a conversation with someone who treated me like a full-time employee or who ended up asking me these weird questions that don't apply to me actually doing my job. Um, it just ended really weird. And I got scope creep. I got so many people in the honeypot editing my work, um, that it just like everybody who's asked for feedback gives feedback and it conflicts, and it makes no sense. You end up getting in the situation where like, they expect you to like email everyday or like be part of their like giant company slack channel where you're like, no, I'm doing my work.
Like leave me alone. Um, or they ended up doing this thing where like, they're like, well, employees are paid like at this interval, it's like, okay, will you sign a contract that says the opposite of that. So, you know, and it's it's, you want someone you want to work with someone, especially if you found them off a job listing who understands that freelancers own their own business. They operate separately. They are not employees. They have their own office equipment. They have their own ways of working. Um, they don't need to report to you every five minutes. Uh, they don't need to have a con like basically our job is to understand a little beep, um, is to understand what the job is, right? What the, what the goals of the project are, what type of work they want done, how to do it, read the content brief.
If they give one PWI, you go buddy, very, um, and execute on the work. And then anytime they come back with edits, then we ended up doing that. Um, we ended up helping them with stuff. And if they asked for more work, right, they come back and they say, uh, Hey, like, can you add a white paper? Or can you add a guide or a downloadable or something like that? And we're like, sure. It costs X amount of dollars. Does that work? I'll refresh, the contract will resign everything. And then we'll go from there, not just like an employee where they're like, Hey, can you just add this thing in? You know, like, they're like add a chart or you go buddy, um, or, you know, add an infographic or a social media posts. Oh, like, you know, it'll only take you five minutes. You just did this thing.
Nope, Nope, Nope. That costs money. Um, so anytime you end up getting in a conversation with someone or you read a job listing, right, you want to get to the gems, like those gem job listings are the ones that understand that you're a freelance or you run your own business. They're looking to partner with someone. They want teamwork. They want someone to complete a very specific types of stuff. Not like, um, hold on. I got an eyelash, not like stuff that is, um, a random like, oh, you're going to be writing some things like, like marketing material. Like they don't say specifically case studies, white papers. They don't list the content. You want the content listed on there because then they have direction and focus for where they're going. So it takes awhile sometimes to find those hidden gems. Like there's lots of, lots of listings for freelance writers or freelance content, strategist, or content marketing writers.
And they're just like, I find that their budgets are very low and they don't know, like they don't really get the quality of the writing. They just want quantity, which is not where we want to be. We want people who want quality writing, who care about the end user, right? The end person who's reading this content. Not that they're just like, we're creating a lot of content because we thought we need to do that. Like, they have a very specific set of goals of why they're creating the content, how to do it the way to put everything together, um, who their audiences and why they need to create this content, this specific piece of content for them. So for me, I find that the hidden gems are few and far between, and you really have to look at a lot of job listings to go find them.
So if you're, if you've been looking at job listings, if you have been, um, really using that as your main source of finding freelance work, like I want you to minimize that, minimize that that should be like a last ditch effort. That should be your last thing where like, at the end of the day, where you're really tired, you've combed through 10 job listings. See if there's any gems in there that make sense for you and move on with your life. You want to be sending LOI. So you want to be finding those clients that have the right revenue that make the most sense for your business. Um, and that actually, you know, need help. They understand how to work with a freelancer, you know, buddy. Um, and they get on a call with you to get to know you. They want to have someone who is a writer that they can build a long-term relationship with someone that they can go to.
Right. So when they can go to and say, um, uh, like we need to, you know, we need to, here's our next three months of we want to work with you let's do that. And then they keep coming back or you have a longer-term agreement with them to do, um, X amount of content, like blog posts per month, or, um, a case study every quarter or something like that. So. Okay. Um, well that's pretty much it. So if you have any questions or anything that has popped up, put them in the comments below. So let me know if you've been looking at job listings, let me know if you found some good job listings or if there's a job board that you feel like is really helpful for freelance writers, drop that below in the comments. If you feel like, um, there's been some stuff that's happened where you're just like you either totally avoid job listings or you feel like you've gotten a lot of good work, share that below in the comments. If you feel like this has been helpful, give it a thumbs up, um, and make sure to subscribe below, to get more info about how to build a high earning freelance writing business. Um, I'm here every Friday at 12:00 PM central time and yeah. So cool. All right. Thanks for showing up everybody. Thanks for the comments. Thanks for the Bo birthday wishes and, um, I will see you next Friday. Bye.
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