How to Strategically Choose Your Freelance Writing Niches
Freelance writing niches aren't as hard to pick as writers think, and if you have the right combination of a few factors, you can make smart choices, get clients, and create a business you adore.
This week's livestream is going over questions you need to ask to find your niches, how to move forward in your niches and find clients, and your next step in your niche to become the expert clients crave.
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How to Strategically Choose Your Freelance Writing Niches
don't get stuck in this never ending niche cycle. This is something that I see a lot of freelance writers get stuck in, and I don't want you to fall in the same trap. Hey, Holly . Hey Margaret. Happy Friday. So we're gonna talk about choosing your freelance riding niches, but we're also gonna talk about this never ending cycle that happens.
So the first thing we're gonna talk about is the never ending cycle. So that's our number one thing. And we have two friends here. They're hanging over there, looking at us, and hopefully they'll be mostly sleepy for most of this time. All right, let's talk about number one. So our never ending. Okay. Do you wanna participate?
1) Two never-ending freelance writing niche cycles to avoid
There we go, . All right, so the first thing we're talking about is this never ending cycle. So really what ends up happening with a lot of freelance writers is they just get stuck in the poop soup of just picking a niche or any niches. So that's one. They get stuck in the poop soup of trying to, like, they're just like, I don't know my niche.
So I can't move forward. Like I, I just, I have so many things to think about. I can't pick any niches at all. Hey, flower power, welcome. Um, , they're like, I can't pick anything at all. I can't move forward. So I'm giving up on fiance writing, or they just like, um, stop . Like they, they stop trying to understand the process.
They're just like, oh, it's not immediately coming to my mind. I should just move on and forget about it. So that's one thing. Hey Vicky. Um, and the other part of that is that when you're thinking about niches, and I know that this is a thing that we talk about a lot in freelance writing niches for me, much of your career are not types of writing, okay?
So your niche isn't white papers and your niche isn't blog posts and your niche isn't like, , whatever type of writing it is, and this is for most writers. There are some writers that have spent, oh, why do you have to step on her? There are some writers that have spent much of their career doing a lot of corporate stuff.
So let's say that there's some writers who have done a lot of email marketing or a lot of content strategy or a lot of white papers or a lot of whatever that they can use as an A niche because they already have expertise. If you are coming in, Trying to build a freelance writing business. Don't pick types of writing, and this is the question I always ask if I have someone who's just starting freelance writing and they don't have a ton of experience in a certain type of writing, or they're not basically an expert in that.
I'm like, okay, explain to me how you're gonna find clients. Where are the white paper clients? Where are the blog post clients? Like where, where are they? How do you go about finding them? Like, what's your process? And they can't answer that question, right? That's something that they can't figure out because like there's so many different types of companies that need white papers and now they have no direction to go in, so they give up.
This is something I've seen a bunch of times. If I go to someone who's been in corporate for a long time or who has been, uh, doing a particular type of writing, like they do a ton of case studies. Um, they know that, they're like, oh, yeah. When I do case studies, it's mostly these particular B2B SaaS companies like, you know, B2B SaaS companies in these particular fields, right?
Or niches. The fields, industries are kind of synonymous. Niches so they know how to find clients. Cuz now they're like, I know what types of companies to target. Thank you for the lake Sweet P. Um, they know what types of companies to target, which means they know who to reach out to, which means they know how to actually move forward in their business.
Right? But most of the time when someone says like, I wanna specialize in blog posts, I'm like, okay, how are you gonna get clients for that ? That's why niches are better for most writers. Like I would say 80% of the writers that I talk to or work with, there's. They need that direction of a niche of like, I'm gonna work in food and travel and insurance tech, or I'm gonna work, uh, or InsureTech, or I'm gonna work in healthcare and, um, women's health and mental health.
Or I'm gonna work in, uh, FinTech and sass or whatever it is. They need the direction in their niche to move forward. So we don't wanna get stuck in all of these different things. We don't wanna get stuck in the poop soup of just like trying to figure. Um, Hey Brenda, welcome. Um, we want, don't wanna get stuck in the poop soup of like, just trying to decide things.
And we don't wanna get stuck in like, thinking that not picking niches like, or that, um, picking types of writing as our niches is gonna like, solve all the problems. It doesn't most of the time. Like, like I said, about 20% of writers, well go back to your hait hole. Go back to your hava hole. Don't sit in her hait hole, like 20% of writers.
Okay? Hold on. , um, are the ones that have enough corporate experience or they have enough client experience or they freelanced before or whatever it is. There's about 20% of writers where they can say like, I'm specializing in X type of thing. Hold on. Can you lay down, buddy? You want me to move your duck?
Can you lay down? There you go. All right. Why don't you just hang up there. There you go. Good. , like they're seasoned enough that really, they just need kind of course correction, right? So they're seasoned enough to know, like how do they get, uh, an email marketing campaign that actually works? Like they know how to set up a drip campaign that gets results or they know how to set up, um, they know how to do white papers that have gotten results or they've done a ton of things.
They know exactly who needs help with that and how to do the project, so then they can go off and make a list of potential clients to reach out to and then do their marketing. Right? That's like 20%. The other 80% you need direction. You need to know who you're reaching out to, because most of the time there's not enough knowledge or experience yet to understand like, oh, I should be working.
You know these types of fields for blog posts and these types of industries and niches for white papers and these types for this, so they're . It's just this really interesting thing that happens that I feel like a lot of writers get stuck in that never, these are multiple, never ending cycles. They get stuck in them all the time, and it's just not necessary.
We don't need to do that. So we're gonna go through how to actually solve that. So first we have to establish what these never ending cycles are, which we did, right? Poop, soup, , we don't pick anything. And then two, we pick types of writing when we're not qualified to do so. So those are kind of our never ending cycles.
2) Questions to ask to find your freelance writing niches
And now we're gonna go over questions to answers. So when we're kind of deciding our niches, right, this is gonna be our number two. So number two, when we're asking and figuring out our niches, we need to figure out the cross section. Okay? The cross section of your knowledge, experience, expertise, and something that you like, right?
Like thing, something that you're interested in. And these things are separate. I know that, um, sometimes people think that they are synonyms, that they're like, those sound all the same. They're not. So let me go. So something that you like obviously makes sense. We got, we wanna write about it because I've been through, you know,
I, I know that you guys are probably like me and you've met writers that are like, just tell me the most profitable niche. What's the, what's the freelance writing niche that makes the most money? And I'll just do that. It never works. It never works. What ends up happening is, um, those writers end up burning out.
Those writers end up here, Gobi. Good. Those writers end up burning out. Those writers end up resenting their business. They end up hating their clients because all they're doing is trying to make money. And then what ends up happening is like it doesn't work. They can't make money in something that you hate, so it has to be something you're interested in.
It doesn't have to be something you're in love with, but it has to be something that you are at least, you know, um, intrigued by and wanna learn more about. Right. And I also go over, right, we have the cake and icing niches. Cake niches are the ones where we get most of our work. Those are big niches that have hundreds of thousands, if not millions of clients or lists, giant lists, right?
Like FinTech is a good example or. They have huge piles of potential clients for you to work for. Then you have icing, which is more like, uh, whittled down interests, like, um, travel could be icing. Like for me, travel is icing. Sometimes people have travel as their cake niche cuz they have a lot of travel clients.
Um, but your icing ones are like, there's just not enough there to make a huge pile of clients that can bring in most of your revenue. And I will link to that video blow. I have cake and icing. Video. Hi Mary. Um, that I'll link to in the description as well. Cause I wanna save that's like its own separate thing.
So when we're kind of going over, so we have to be something, something. Hi, what's up? Can you , can you lay down? You're just like wild today. Um, you're, you are, uh, interest has to be something that you're intrigued by. You wanna learn more. and it's something that will keep you going, right? When things, when you get some assignments that you're not happy about or when you're trying to grow your business and it's difficult, it has to be something that you're interested in writing about.
So that's one. The other thing is, um, when we are thinking about your knowledge, experience, and expertise, those are separate things, so, okay, everybody's just wiggling around today. So your knowledge can be just things that you have knowledge of from something being in, like something you're interested in.
So for example, when I got started in freelance writing and I did food and travel, that was something I acknowledge in, right? I was something I read about a lot, something I was really interested in, something I paid attention to. I read a lot of articles. I. Watched a lot of stuff and it was something I was really into.
I also had experience, right, because I traveled a lot, right? I travel a lot, so I had a lot of physical, like actual experience doing it. And then my expertise came from whittling things down so you can have experience, right? But your expertise is knowing like tips and tricks or like insider stuff or your expertise is like being able to whittle down like the fluff and the actual hardcore stuff.
That's really important. We go back to your haba hole, we go back to your haba hole, go back to your hava hole. So these things are actually really different. . Hi Mary. Can you back up? Can you back up? No. Sit. Good job. Good job. All right, Minnie, go back to your hobba hole. Good job. Bear's got a little bit of a goopy eye today.
His eye's a little bit drippy. He gets, uh, he gets eyedrops all the time, so he is always kind of d drippy. Now he's not crying. , I just wanna say that's just like his eye goop. He, this is just, he's almost 16 and a half, so there's always something that's leaking or , you know, so something's always, you know, the gaskets aren't as tight as they used.
Okay. Um, so when you're, when you're kind of mushing these things out, like you're trying to distinguish between them, those are the difference. Like your knowledge could be like, here's a good other good, good example. I know plenty of writers who write about health or healthcare as personal knowledge.
They've had. Some kind of like, they've had a decades long experience, either with a family member or themselves with the healthcare system, and they know more about patient care, um, and they know more about the inner workings, but they may not have full-time work experience or they may not have worked at a hospital or whatever, but they have this knowledge that then goes into experience of actually being in hospitals and then expertise of like, they've had so many experiences they know.
You may have a hospital that does this, but actually this is better for patient care. Like there's a lot of different things that they can pull on, um, to create really well honed, high quality content. So when you're thinking about your niches, you have to ask those questions like, where's my knowledge?
Where's my experience? Where's my expertise? What am I actually interested in? And then this is why I'm gonna link to the cake and icing video. Then we have to kind of separate those things. Buy cake niches and icing niches. So like, what's gonna bring in the money so we can keep writing and we can keep building our business.
And what are some things that like, um, we really enjoy that just don't have enough companies yet? Oh, so like a good one for me is like pet health insurance. So pets is like one of my icing ones, obviously because Yeah. So because of that, um, but for me, like there's just not enough pet health insurance companies.
um, to make that an icing niche. Like I could have a couple of them, um, as my clients, but there's not like hundreds of thousands of options yet. And pets as a niche, it can be up and down. So it can be, you know, it, it just really depends. So for me, that's an icing thing. Um, you wanna think about things where like they could be poised to grow or like some people do gardening or some people end up doing knitting or some people have, um, Like other things as icing that they'd wanna do later, like, uh, like paleo or like specific types of, um, tra like, uh, traveling for seniors or like, there's specific sub niches that we can put in there too, but we need to make sure that we're asking those questions while we're picking our niches because we're pulling on stuff that we have.
And almost every time when someone's like, I don't have any experience, it's like, no , no, that's just not true. Like there's a lot of times. We can pull these different facets of things that we've done, right? Like I'm telling you about food and travel as something that I've done a whole bunch, right? Like I, that's something that I was lucky enough, like to travel a lot when I was a kid, um, with my family and travel afterwards.
And, um, it's just like something that I was really interested in and I knew a lot about that I could grow in my business. So you wanna think about those things? Like what things have you come into contact? And a lot of times, like there's little things that people forget. Are you someone who likes evaluating different tools?
I like doing that. So like for me, SaaS is a really fun thing to do. And then different types of tools like PropTech tools or FinTech tools or hospitality tech tools or whatever. So for me that that automatically goes into my natural inclination to assess tools and software and stuff. Like I'm always looking for like the thing that works the best or the thing that's most efficient, or the thing that helps me get rid of the most tools.
So that's a natural thing that I like to do. And there's plenty of other stuff. Like I know writers, um, who have, uh, fa like they started doing a lot of budgeting for their family and then they became, um, you know, uh, finance writers. Like they wrote a lot about family finances and then they wrote. In FinTech, so that's another thing to think about.
Uh, the last thing I'm gonna mention here is audiences. So who do you want to write for? Do you wanna write for families that are trying to budget and understand? Um, , how their finances work. Do you wanna write for businesses that are trying to increase their margins and profits and revenues? Like think about the audience that you wanna write for and then work backwards into like what types of things do they use every single day?
And most of the time those are apps or their tech tools or their software. Um, or it's something like that. And it's really easy. Like a lot of times people are like, oh, I don't wanna write in SaaS or FinTech cuz that's boring. Um, and for me there's like, 80% of FinTech is really boring, but 20% of FinTech for me is really exciting.
Like I love writing about mortgages and, um, things that have to do with financing homes and, and people. Uh, preparing budgets and anything that has to kind of combine finances in real estate, that's really interesting to me. So you kind of have to figure out these different areas that work. But almost every time, like I talk to writers and they're like, I don't wanna write in this boring thing, because they only know one part of it.
They only know one part of that whole niche, and they're like, that whole niche is about crypto. I don't wanna write about that. Don't, there's plenty of other opportunities in there. To write about something else. So explore it. Go look around what other types of things are in there, what audiences do you wanna write for?
Who do you wanna actually help with your content work backwards into what things they're using to actually help them achieve whatever goals. Like if I want. To budget better for my family. Am I reading someone, am I reading a bunch of personal finance blogs? Am I taking a bunch of, like getting apps so I can um, you know, manage my grocery spend better and use an app like Mint to track my regular spending?
Like there's a lot of different ways that we can go about this, finding different niches, and it's not complicated. We just have to break it down into bite size pieces. Go back to your hover hole. You sas. You could be a bite size piece. I'm gonna put you on camera. , I'm gonna pick you up. So when you're thinking about your niches, it's really important to just kind of work these different angles, work the piece that you're interested in, and that you have experience in and knowledge and expertise.
And you have to work the things of like, how, who am I gonna help with this content? Like, who am I gonna help with, uh, this blog post or this white paper? And what types of audiences make the most sense? Good. Good job. I'm teaching Minnie how to spin around, so that's my new thing that I'm working on with her.
I don't know if she'll do it, but we'll try it. Hold on one second. Let's see if we'll get her to do it. All right. Minnie, can you do it? We have enough space in here. All right. Minnie, can you go around, around Minnie around. Come on, Minnie. Around . I don't know. Mini around. Come on. Mini around. Oh no, you went around the other way.
This way. Close. Mini around. So close, so close. We'll let you off with like a, with a pass on that one cuz you went around me the other way, . So think about those things when you're going through your niches, audiences, your experience, knowledge and expertise, um, and your interests. And also just like what types of clients, what types of clients would we be interested in writing for?
3) How to move forward with your writing niches and find freelance writing clients
The other thing, um, I wanna talk about this as three. So number three. We are gonna find three. Thank you for the lick. Oh my gosh. Why are you so cute? Why are you so cute? Okay, let's talk about three. So our third thing here is how do we actually move forward? How do we actually move forward in five clients?
So, oh, hello. If you feel like this has been helpful, give it a thumbs up. If you feel like you like my dogs, give it a thumbs up. , we'll go back to your ho hole. Woo. Go back to your ho hole. Good job. So, um, and if you feel like you wanna learn more about building a freelance writing business, you adore, subscribe.
So here we go. When we're moving forward, this is a trick that I tell my students all the time. This is something that I think is really important. Go find other writers already doing that thing. Go find, go Google ed tech, freelance writer, food, freelance writer, travel, freelance writer, FinTech. I don't care what the.
pick something, go Google them. Read 20 different freelance writer websites or LinkedIn profiles. And figure out are those types of clients, people you wanna work with. So we're not going in there to steal people's clients. We're not like, Ooh, they work for this client. Let me send 'em an LOI and like try to get their client.
That's not it. The goal is to say, oh, I noticed that this particular healthcare, uh, person who says this freelance writer says they work in healthcare and they work mostly with hospitals. Do I wanna work with. No. Okay. I've noticed that this other person who works says they're a healthcare writer, works mostly with insurance companies.
Oh, that's something I'm actually interested in. I wanna go learn more about that. So this is something that's, here you go, buddy. It's a super secret, super easy trick. Go find people who are already doing that and go figure out are those the types of clients you wanna work for? Do they work with Fortune 500 companies or do they work mostly with startups?
Do they work with giant hospitals or conglomerates or insurance companies? Or do they work for, insure Ensure InsureTech tools or FinTech tools, like gather your research and information so that you can move forward. Like this is really, I. If you can find an example of what you wanna do, someone's already done it, which means you can also do it right.
When we have this kind of research, we now can figure out like, oh, I want this part of FinTech and this little slice of food, and this little slice of biotech and this little slice of like, we can make our own customized business that we actually like. Instead of just being like, I'm a FinTech writer, I will write about all things FinTech from family finances, to crypto, to mortgages, to credit cards, to travel miles.
Like it's, it's so wide. So we don't wanna do that. We wanna make sure that we actually have a good idea and kind of like a mini roadmap. Of what our possibilities are. Go do the research. This is really important and people don't do this enough. Go look them up. Go. There's, there's billions of us, not billions, but there are millions of freelancers.
I forget what the number is, but there's millions of freelance writers worldwide. There's millions of us. I can bet that you can find 20 writers in a niche that make sense for you to, to look at and to review as something that you wanna move forward with, and that's interesting. . So go do that. When you kind of figure that out, now we can start making lists.
So once I've Googled all of these things, let's say I've picked five different niches and I've looked at a hundred plus, uh, different freelance writers in those niches, right? And I'm like, okay, I wanna work in these kind of clumps. Now what I'm gonna do is make lists that go with the clumps. So I'm gonna make a list.
Potential, um, SAS companies that deal with, um, that cross over into hospitality or SAS companies that deal with accounting or SAS companies that deal with hr. Whatever I've chosen now, now I can actually make a list. Now I can send Lois or letters of introduction to all these businesses and I can actually move forward in my business and get some writing work.
So we kind of have to make sure that we have a, a way to go. And this goes back to the exact first thing that I was talking. Now we know what clients to go after. We're not saying who needs a white paper and then losing all control and being like, I don't know, I have to quit . Like it's not like that. Now we have clients that we know are in niches that we're interested in, and then as we learn more, we can say, oh, I've noticed that a lot of the um, you know, biotech companies that I work for write white papers.
So that's something that maybe I will become, um, you know, an expert biotech white paper. And that's something you can make as a niche later on, but your initial niche is biotech, right? . So we're kind of getting ourselves acquainted with the process of like, what is available, what makes sense for me, and then how do I reach out to clients, send my lois and get some work.
All of that is really important. So your niches are giving you the direction to get out of the poop soup so that we don't just say like, I don't know, and it's giving you, it's giving you direction to actually get clients to actually figure out how do we make a list of people to reach out to? , right? And those people need to have, if there's a regular company, five to 50 million plus in revenue, somewhere in there, if it's a traditional company or if it's a startup, they need at least three to 10 million.
So now we actually have an ability to move forward. , um, when we're kind of thinking about finding clients too, like maybe there's happenstance like that you start connecting with other writers on LinkedIn, which you should always do. But let's say you connect with some of those writers and they're like, Hey, I actually work for this hospital.
I noticed that you're a healthcare writer too. Um, they're actually looking for more freelancers. You know, do you wanna have a meeting and talk about it? And maybe I can recommend you or refer you, uh, refer you to them. Like there's a lot of different opportunities for us to move forward too. Hi. , hi W who's been a sassy ham today.
So these things are all kind of an important piece of finding clients and defining where you're going and giving you information to move forward. If you then later on, Want to brand yourself as a whatever, a white, a case study writer, right? Once you figure out who is your most lucrative, or most useful, or most interesting, um, type of client who does case studies, like for example, um, there's people who just do B2B case studies like they mostly do.
B2B tech or B2B SAS case studies, and that's their whole business because they've gone through all this other stuff and they understand like, oh, this is something that I'm really good at. This is something I'm interested in. And most of the time, my most lucrative clients or the things that make the most sense for me are B2B tech and sas.
Right? , go back your sa. So that's kind of a refinement and expert level thing, right? So that leads us to our next point. Does your shirt have a dog in the heart? It does, yes. Um, here you go. I know the angle. Sometimes it's hard to see. So I'll Ooh, hold on. Good dog guys. You guys are doing great today. Yeah, it's, um, so it's my, it's supposed to be like a pit bull.
Oh, wait, this, there it is. This, it's like a little pit bull in. So it's like my pit bull love shirt cuz these guys are, well, Barry is a pit bull, right? So Barry, here he is standing there like there, there he is with all the stuff everywhere. He's just chilling. So Barry is just like the regular American pit, bull terrier, whatever it's called.
He's just the regular kind Charlotte is. Um, Charlotte is a pit bull Frenchy. That's kind of what we've figured out is she's not actually full pit bull. She's a pit bull. Someday, maybe I'll do the little genealogy dog thing on there with her and, uh, we'll find out if she really is Frenchy. But we definitely think she is based on her, based on some, you know, little things about her.
But, um, if you ever like, uh, I got this from Treat Dreams. T R e a, wait, T r e a T d r E A M S. Treat Dreams. Hey Getty. And she always makes like cute dog shirts and she always makes like little pit bull things. And so if you ever wanted a um, like a little cute shirt, you can always get 'em from Treat Dreams.
4) Taking the next step into niche expert that clients crave
Okay, back to our thing. Let's go to number four. Let's talk about four. Where is it? Did I already say hi to Getty? Hi Getty. I can't remember if I just said that or not. Um, Bless you. Bless you. You have a little sneezy cheesy moment. Okay, so this is how we're then gonna move into being an expert. We're doing enough work, right?
So we've picked enough of our niches. We've done enough stuff. Bless you. You okay? A little sneezy cheesy. Um, we've picked our niches. We've moved forward and we've done enough work to understand that. We're like, okay, most of my clients who are in these niches, bless you, you. , um, that are in these niches doing this type of work.
I wanna specialize in B2B case studies, right? B2B tech case studies or B2B SAS case studies or whatever. So now that we have enough experience and we know enough about our niches, hold on mean, and we have enough information to go on, and we've done this long enough that we can separate out clients who would be in a Cape niche, that would basically be enough clients that we can fund our whole business, right?
We can mostly work with those clients, and that's enough money. Whatever amount of money we need to make or want to make hug be. There you go. Um, so once we've figured that out, now we can move into becoming an expert. That would then become our niche, right? Content strategy, brand messaging, messaging and positioning all fall into those categories.
Marketing, consultation. Um, but that's also when people are like, I work on white papers for the biotech industry, or I work on, um, let's see. I do, I'm trying to think of something for food. Like there's specific things in food, like to think about, or travel is a good one. Like if you're doing adventure travel or if you're doing senior travel, or if you're doing, um, you know, travel in a certain area, like you're in, you know, you're, um, you know, the travel expert for your area like Austin, like being a travel expert in Austin.
Um, or you end up becoming like, you know, I do, um, I make, uh, client, uh, success materials for hospitals, like I make client or not client patient, um, cl patient marketing materials for hospitals. Like, there's a bunch of different things that we can do to kind of become an expert. And this is over time, but we now can kind of change our focus.
So instead of just saying like, here's all. Niches that we're in, now we can say, I focus on, you know, B2B white papers or whatever. Like that's when we can then add in, like I do a specific type of writing for a specific type of client. And like I said, like most writers, like 20 or not most, 20% of writers have a way to start out doing that.
And most of the time 80% don't. They need enough experience and enough clients and enough knowledge and expertise over time, working with those clients to then understand like where do they actually wanna go? Where are the projects? Where is the, where are the better opportunities? That kind of stuff. Um, and like I said, content strategy, brand messaging, messaging and positioning, um, marketing consultation, all work in that, right?
So if I'm giving content strategy or, uh, let's say marketing consult. , um, you know, to hospitals, right? Because I have enough experience to give them expert advice, right? Um, or I'm giving, um, strategy help to, um, prop tech companies because I've worked with enough of them to see like the mistakes that they make regularly, right?
So all of these things then allow you to become an expert and then share that on your LinkedIn or on your website, and now you have kind of like a. Honed in even further down, like down the hole, basically. Um, expert style niche that you can put in there. But you're already at that point cuz you know exactly which clients need that, you know how to find more of those clients.
So putting that on your website and profile and your LinkedIn stuff, that'll make sense. Cuz you already know how to find tons of those clients. We're not starting out saying like, oh, I don't know my niche, so I can't find any clients. Right. We're starting out with like, Honing our, our stuff in trying a bunch of different things.
Looking at examples of people like freelance writers working in different niches, what types of freelance writing jobs are in those niches, what types of work you would take on. Um, all that different stuff. Then gives us enough of a foundation to move into being an expert in a certain type of thing.
Like I know certain writers who just do white papers and just do case studies, and I know writers who just do white papers and case studies. I know writers who just. Uh, content strategy and writers who have just do marketing consultation now, um, or who just end up doing email drip campaigns. That's cuz they have enough experience in that niche to find more clients and to move forward.
So the whole point right, of getting your niche is I will, the whole point of getting your niche is to give you direction in your business to find clients. Right now we have direction and then we can try stuff and you're not tied to any niche forever. There's lots of niches that I didn't start with, that I have now just because I was asked to try something or I got interested in something or I found more clients there, so I started pursuing it.
There are lots of different options for us, um, but we wanna make sure that we kind of understand. how things kind of work and how to find clients. Before we're just like, I just do blog posts, , like, don't start there cuz there's no it. It's really hard to find clients that way. Yes. Will, would you like to say something to the group?
You wanna come up here? She's like, don't pick me up. She's like, just give me snacks, . So these things are really important when we're thinking about an niche. All right. That's the last thing I wanted to say, but let's do a. Update. Charlotte. Go back to your hava hole. Goodness gracious. Your woo, your woot today bean.
Your woot Barry, you're like right in front of the camera. You're just like right there. Ready for snacks. Can you see it? There you go. Good job,
Barry. Your nose looks a little weird today. Here you go. All right, bean. Can we try around again? Ready around. Show it around. Come. Around. Come on. You can do it. Around, around. Oh, we were so close. What? Around, around. Charlie, around. Come on around. You can do it. Come on. Be around. Around. Oh, the other way around.
Good job. Good girl. Okay. We got her very first around on camera. I'm just trying to get her to learn how to spin because. I know this sounds so weird, but Charlotte is kind of, um, freaked out by moving around in tight spaces. So one of the things, one of the reasons why I'm teaching her how to turn around, uh, is because she, she gets kind of like nervous and if I teach her to turn around in tight spaces, now she feels like she can, she can get out of those small spaces without like being freaked out and having to go backwards and all that stuff.
Um, Mostly it's because it helps her kind of like, have more room to move around without being, you know, freaked out. All right. Do you wanna try one more time? One more time. Good job. All right. We did it. Okay. So last little things to remember here. Don't fall in the poop soup. Okay? Do not get stuck. And the idea that like we have no niches and like we can't do this and like, you know, well, I have to choose my niches or I can't move forward like it, your niches are not this life or death decision.
It's not this thing that you're gonna do forever. Um, you can change your niches at any time, but you don't wanna get stuck in the analysis paralysis. Ask yourself those questions that I put in earlier, right? Ask yourself those questions and move on with your life. Then we can find clients, right? Then we're actually gonna be able to find clients cuz we have niches to work in.
Go look at the examples. Go find other people working in those niches and you'll notice that they have all different types of. and they do all different types of work. Now we have enough examples to kind of do our research and pick the things that make more sense for us, that would make the most sense for us.
Then as we move along and we have more experience and we're like, Hey, we've noticed that our best work comes from, you know, these, uh, life sciences white papers, or Our best work comes from drip campaigns for PropTech companies that are releasing new. or whatever, like they're releasing new, um, versions of the app or they're releasing new products very regularly or whatever, then you can start becoming an expert and start saying like, this is what I do, like this is the majority of my work.
And now that helps us niche down even further into kind of expert territory where we wanna be like, you can also be a content strategist. You can work on brand. Messaging and positioning, or marketing consultation, whatever. But we have to get all that experience first. And we don't wanna get stuck in the never ending cycle of analysis paralysis.
And we don't wanna get stuck in the never ending cycle of like, um, you know, that we just like don't know how to move forward or we don't know how to figure out which niches are best or that are types of writing are our niches that. it. It's just like I said, when I talk to people that are like, oh, I'm gonna, my niche is gonna be this, like blog, blog posts.
And I'm like, how do you find clients for that? Like, it's impossible. Like it's, it's impossible. Um, because you're, you're most of the time starting with not enough knowledge to make that happen. Like if I was gonna go off now, after 10 years of being a freelance writer, trying to find blog post clients, that's not hard.
Cuz I have enough foundation to go do it. I'm like, ah, you know, I can. , you know, try these types of businesses, which would be niches, right? So all of this stuff is really important. Oh, what a wiling. Come here. Willian. You wanna say? Hello? Hi. Hi, Willian. Hi. You're just so spicy. You're so spicy. So all that stuff is really important.
Don't get stuck. Move on. Go back to your oven. Holy sass, why she, why are you so barky today? Um, make sure you ask yourself those questions. Don't get stuck in analysis paralysis. Choose your niches wisely, which are types of businesses and industries, right? Not types of writing. And then move on with your life and go get some clients and go make some money and actually write stuff.
right? That's all really, I. So I hope this was helpful. Oh, and if you are starting out, or if you were trying to figure out your pricing, I redid my pricing guide a little while ago. So if you go to mandy ellis.com/pricing guide, you can get my free pricing guide that includes all these different types of projects.
And, um, you get my weekly tips and tricks email. So in, in addition to being here every Friday and doing a live stream and going over certain topics, I also have a weekly email that goes out on Monday, so you can grab that. . And if you ever have a question or a topic that you want me to go over, either here in the livestream or in the weekly email, you can go to mandy ellis.com/question and submit it.
And you can be anonymous. So if you're asking a question that you're kind of worried about or you wanna be anonymous, that's an option. Um, and these guys will be here. These, both, these, these two curious little sausages will be here being sassy and barky and whatever. Bear you, look, you look like you're really intent on these snacks here, buddy.
You go. Good job. I know today is one of those days where we're not doing that great with our site. We're doing our best, but our site is not the best today. That's okay. You're doing great bear. You're a superstar. All right, so I hope that this was helpful. If you feel like it was, give it a thumbs up. If you feel like you wanna learn more about freelance writing niches or how to run your freelance writing business or building a freelance writing business that you adore, subscribe.
I will see you guys next Friday. I hope everybody has a great weekend. And. , Charlotte says Goodbye. Charlotte will probably bark at me in like three seconds to say goodbye, . So bye guys.
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